Soursop

Soursop is a next-gen creative consultancy that helps brands re-think how they approach creativity and culture.

Soursop is a next-gen creative consultancy that helps brands re-think how they approach creativity and culture. We are radically collaborative, working with our partners, not for them. Our aim is to always create something that has never been done before.

Latest News

Aug. 07, 2026

Honest Kids Gets Brutally Honest for Back-to-School Campaign

The campaign was created in partnership with the brand’s agency partner, Havas Chicago with Annex Chicago handling all content creation and production

Aug. 07, 2026

Target Darts Appoints 50 Sport as Agency of Record to Lead on Strategic and Creative Transformation

As darts continues to attract record audiences and growing participation worldwide, Target is investing in a more connected approach to engaging players