Soursop

Soursop is a next-gen creative consultancy that helps brands re-think how they approach creativity and culture.

Feb. 27, 2026

Jumeirah and Soursop Launch Global Platform Spotlighting Contemporary Arab Creativity

Inspired by the majlis, the project reimagines a traditional Arab gathering as a modern, global space for artistic collaboration

Nov. 06, 2024

Beware of "Cheap Creep" Says The Ordinary

New OOH & print by Soursop launches "Slowvember"- a campaign to encourage us to Shop Wisely from the skincare brand

Nov. 24, 2023

Woo's new "Main Character" Series Fills the Gap Between Tiktok and Netflix

The feel-good series co-produced by Soursop and Woo, reflects Woo’s entertainment for well-being ethos - pioneering a new generation of storytelling

Nov. 09, 2023

Amsterdam Creative Agency Soursop has Hired Annie Chiu as its First Executive Creative Director

Moving from TBWA\NEBOKO, Chiu will help drive Soursop's "next gen" approach to advertising

Jul. 19, 2023

Nike Social Films Show that Pride is for Life not Just for June

Soursop’s latest work for Nike is underscoring that Pride is for life - not just for June in a joyful social campaign

Aug. 22, 2022

Nike Kids and Soursop Reveal New Back-to-School Campaign Featuring Football Star Virgil Van Dijk

Nike Kids campaign aimed at millennial parents finds "magic in the mundane"

Jun. 28, 2022

"Perfection Just Doesn't Exist" Soursop And Nike Launch Wimbledon Campaign With Emma Raducanu

Nike's new campaign for Wimbledon shows the real person behind tennis star

Latest News

Jul. 17, 2026

Samsung Expands "Spider-Man: Brand New Day" Collaboration With Cinematic Spot Starring Jacob Batalon

The new creative teaser for the Samsung Galaxy Z series tells an original story featuring Spider-Man and Ned Leeds

Jul. 17, 2026

E*TRADE from Morgan Stanley Completes Rollout of Crypto Spot Trading

Morgan Stanley Wealth Management continues to invest in the E*TRADE platform with expanded offerings for investors at every stage