Soursop
Soursop is a next-gen creative consultancy that helps brands re-think how they approach creativity and culture.
Jumeirah and Soursop Launch Global Platform Spotlighting Contemporary Arab Creativity
Inspired by the majlis, the project reimagines a traditional Arab gathering as a modern, global space for artistic collaboration
Beware of "Cheap Creep" Says The Ordinary
New OOH & print by Soursop launches "Slowvember"- a campaign to encourage us to Shop Wisely from the skincare brand
Woo's new "Main Character" Series Fills the Gap Between Tiktok and Netflix
The feel-good series co-produced by Soursop and Woo, reflects Woo’s entertainment for well-being ethos - pioneering a new generation of storytelling
Amsterdam Creative Agency Soursop has Hired Annie Chiu as its First Executive Creative Director
Moving from TBWA\NEBOKO, Chiu will help drive Soursop's "next gen" approach to advertising
Nike Social Films Show that Pride is for Life not Just for June
Soursop’s latest work for Nike is underscoring that Pride is for life - not just for June in a joyful social campaign
Nike Kids and Soursop Reveal New Back-to-School Campaign Featuring Football Star Virgil Van Dijk
Nike Kids campaign aimed at millennial parents finds "magic in the mundane"
"Perfection Just Doesn't Exist" Soursop And Nike Launch Wimbledon Campaign With Emma Raducanu
Nike's new campaign for Wimbledon shows the real person behind tennis star
Latest News
Aug. 07, 2026
Honest Kids Gets Brutally Honest for Back-to-School Campaign
The campaign was created in partnership with the brand’s agency partner, Havas Chicago with Annex Chicago handling all content creation and production
Aug. 07, 2026
Target Darts Appoints 50 Sport as Agency of Record to Lead on Strategic and Creative Transformation
As darts continues to attract record audiences and growing participation worldwide, Target is investing in a more connected approach to engaging players