Standard Practice

Listening and learning about your business. Generating powerful ideas that are true to your brand.

Listening and learning about your business. Generating powerful ideas that are true to your brand. Understanding there’s a responsibility to make work that actually works. None of this is groundbreaking, but it’s really hard to do. And, around here, it’s Standard Practice. 

Latest News

Oct. 02, 2026

Editorial Company Papercut Announces its "Official" Debut

Founded by Biff Butler and Brandee Probasco, Papercut is the best-kept secret in post-production no longer. Handmade, from scratch. Now in its second year.

Oct. 02, 2026

Crufts Appoints Tommy to Create new Campaign Platform for 2027

New platform will aim to connect Crufts with a new generation of dog lovers while remaining relevant to its loyal existing audience