Standard Practice

Listening and learning about your business. Generating powerful ideas that are true to your brand.

Jun. 25, 2026

Ad of the Day | Standard Practice Partners with Albertsons Companies Foundation in Nationwide Campaign

"Nourish the American Dream" unites 250+ non-profits nationwide to help end childhood hunger in America

Feb. 05, 2026

E-470 Exposed: Using Conspiracy Theory To Build a Brand

Standard practice campaign raises profile and secures affection for denver-area highway

Nov. 26, 2025

The Ad Council and NHTSA Confront Dangerous Misconceptions Fueling Drug-Impaired Driving

The latest creative work from the Drug-Impaired Driving Prevention campaign aims to shift perceptions among a broad audience

Jun. 03, 2025

WOW! Internet Launches Eccentric New Campaign "A Better Breed of Internet" Featuring Beloved Mascot Wowzer

Created by Boulder-based agency Standard Practice and directed by comedy veteran JJ Adler

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Sep. 14, 2026

Arts & Sciences Signs Speck & Gordon for UK Representation

The Oscar-nominated, Cannes-winning directors behind Blades of Glory, GEICO's Cavemen and World's Biggest Asshole join Arts & Sciences London

Sep. 14, 2026

Unilever's Rexona Launches First Southeast Asia Campaign with frank. Singapore

The global platform, developed by LOLA MullenLowe and launched in late 2025, repositioned Rexona around the broader truth that life gives women many reasons to sweat