Standard Practice

Listening and learning about your business. Generating powerful ideas that are true to your brand.

Jun. 25, 2026

Ad of the Day | Standard Practice Partners with Albertsons Companies Foundation in Nationwide Campaign

"Nourish the American Dream" unites 250+ non-profits nationwide to help end childhood hunger in America

Feb. 05, 2026

E-470 Exposed: Using Conspiracy Theory To Build a Brand

Standard practice campaign raises profile and secures affection for denver-area highway

Nov. 26, 2025

The Ad Council and NHTSA Confront Dangerous Misconceptions Fueling Drug-Impaired Driving

The latest creative work from the Drug-Impaired Driving Prevention campaign aims to shift perceptions among a broad audience

Jun. 03, 2025

WOW! Internet Launches Eccentric New Campaign "A Better Breed of Internet" Featuring Beloved Mascot Wowzer

Created by Boulder-based agency Standard Practice and directed by comedy veteran JJ Adler

Latest News

Oct. 02, 2026

Editorial Company Papercut Announces its "Official" Debut

Founded by Biff Butler and Brandee Probasco, Papercut is the best-kept secret in post-production no longer. Handmade, from scratch. Now in its second year.

Oct. 02, 2026

Crufts Appoints Tommy to Create new Campaign Platform for 2027

New platform will aim to connect Crufts with a new generation of dog lovers while remaining relevant to its loyal existing audience