Standard Practice
Listening and learning about your business. Generating powerful ideas that are true to your brand.
Ad of the Day | Standard Practice Partners with Albertsons Companies Foundation in Nationwide Campaign
"Nourish the American Dream" unites 250+ non-profits nationwide to help end childhood hunger in America
E-470 Exposed: Using Conspiracy Theory To Build a Brand
Standard practice campaign raises profile and secures affection for denver-area highway
The Ad Council and NHTSA Confront Dangerous Misconceptions Fueling Drug-Impaired Driving
The latest creative work from the Drug-Impaired Driving Prevention campaign aims to shift perceptions among a broad audience
WOW! Internet Launches Eccentric New Campaign "A Better Breed of Internet" Featuring Beloved Mascot Wowzer
Created by Boulder-based agency Standard Practice and directed by comedy veteran JJ Adler
Latest News
Oct. 23, 2026
Morrisons Fresh Produce Gets a Monstrous Makeover for Halloween in new OOH campaign by Leo UK
Using simple still-life photography, Morrisons Market Street produce becomes a cast of Halloween monsters
Oct. 23, 2026
Florence Signs Director Jake Vriez Elaar
The New York-based filmmaker joins Florence’s U.S. roster, bringing a Midwestern eye for humor and humanity to advertising, music and narrative work