Standard Practice
Listening and learning about your business. Generating powerful ideas that are true to your brand.
Jun. 25, 2026
Ad of the Day | Standard Practice Partners with Albertsons Companies Foundation in Nationwide Campaign
"Nourish the American Dream" unites 250+ non-profits nationwide to help end childhood hunger in America
Feb. 05, 2026
E-470 Exposed: Using Conspiracy Theory To Build a Brand
Standard practice campaign raises profile and secures affection for denver-area highway
Nov. 26, 2025
The Ad Council and NHTSA Confront Dangerous Misconceptions Fueling Drug-Impaired Driving
The latest creative work from the Drug-Impaired Driving Prevention campaign aims to shift perceptions among a broad audience
Jun. 03, 2025
WOW! Internet Launches Eccentric New Campaign "A Better Breed of Internet" Featuring Beloved Mascot Wowzer
Created by Boulder-based agency Standard Practice and directed by comedy veteran JJ Adler
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Nov. 13, 2026
Carl's Jr.'s New "Fancy Pants": Steakhouse Indulgence Without the Steakhouse Price
Carl’s Jr. tapped award-winning creative agency Erich & Kallman to supercharge the next chapter for the brand
Nov. 13, 2026
1stAveMachine Expands Directorial Roster with Kit Lynch-Robinson
The award-winning filmmaker brings a knack for high-octane action, ambitious ideas and a healthy dose of controlled chaos