Standard Practice
Listening and learning about your business. Generating powerful ideas that are true to your brand.
Jun. 25, 2026
Ad of the Day | Standard Practice Partners with Albertsons Companies Foundation in Nationwide Campaign
"Nourish the American Dream" unites 250+ non-profits nationwide to help end childhood hunger in America
Feb. 05, 2026
E-470 Exposed: Using Conspiracy Theory To Build a Brand
Standard practice campaign raises profile and secures affection for denver-area highway
Nov. 26, 2025
The Ad Council and NHTSA Confront Dangerous Misconceptions Fueling Drug-Impaired Driving
The latest creative work from the Drug-Impaired Driving Prevention campaign aims to shift perceptions among a broad audience
Jun. 03, 2025
WOW! Internet Launches Eccentric New Campaign "A Better Breed of Internet" Featuring Beloved Mascot Wowzer
Created by Boulder-based agency Standard Practice and directed by comedy veteran JJ Adler
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Aug. 25, 2026
System1 Launches Test Your Ad Screen: AI Creative Screening Trained on Millions of Human Emotional Responses
New tool, rooted in human emotion, offers predictive metrics at speed and scale
Aug. 25, 2026
Deaf Racing Driver Caleb McDuff Turns Silence into a Competitive Advantage, in new Film
"Fuelled by Silence" aims to help 18-year-old McDuff find new sponsors