Sugarhi

We are a director team that thrives on creating captivating campaigns across all platforms.

Jun. 13, 2023

Currently based in Spain, Rincón is a Mexican-born director with a strong focus on visual storytelling

Dec. 06, 2021

Sugarhi has wasted no time in continuing the creative process

Nov. 13, 2026

Carl’s Jr. tapped award-winning creative agency Erich & Kallman to supercharge the next chapter for the brand

Nov. 13, 2026

The award-winning filmmaker brings a knack for high-octane action, ambitious ideas and a healthy dose of controlled chaos