BabyShop

The Babyshop Group; including Babyshop.com, Lekmer.se, Alexandalexa.com, Melijoe.com and 10 physical stores in Norway and Sweden is today a leading global omnichannel retailer with a total turnover of 120 million Euro.

Latest News

Jun. 05, 2026

Amsterdam-Based Creative Agency Dawn has Bought Back its Independence

Management buyout led by partners Marjolein Huisinga, Jurian van der Hoeven and Niek Kessels

Jun. 05, 2026

H/L and Toyota Celebrate the Fandom of Futbol

The spots "Back Seat Commentator" and “Soccer is Here” tell the story of the sport in Northern California: the magnitude, the joy of the moment, and the experience as a cohesive brand story