BabyShop

The Babyshop Group; including Babyshop.com, Lekmer.se, Alexandalexa.com, Melijoe.com and 10 physical stores in Norway and Sweden is today a leading global omnichannel retailer with a total turnover of 120 million Euro.

The Babyshop Group; including Babyshop.com, Lekmer.se, Alexandalexa.com, Melijoe.com and 10 physical stores in Norway and Sweden is today a leading global omnichannel retailer with a total turnover of 120 million Euro.  We are a fashion retailer in tech, not only do we have a modern tech-stack, but we also have a self-automated AutoStore warehouse solution containing 130,000 boxes and 120 robots.  At present Babyshop Group has offices in Paris, London, Stockholm, Oslo and Seoul in total over 50 nationalities in our workforce and 70% of women. We are a young and fast-growing company with a high entrepreneurial spirit that is passionate about creating the best buying experience for parents under the core values Lead Not Follow, Own it, Simplify and One Family.  It all started with the single domain Babyshop.se and two entrepreneurs in 2006.

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