BabyShop

The Babyshop Group; including Babyshop.com, Lekmer.se, Alexandalexa.com, Melijoe.com and 10 physical stores in Norway and Sweden is today a leading global omnichannel retailer with a total turnover of 120 million Euro.

Latest News

Jul. 01, 2026

Love It, Hate It, Don't Travel Without It: Marmite Releases "Wemite" Jars for England Fans Headed to the Tournament

As tens of thousands of England fans travel to the US this summer, Marmite helps our away support feel more at home

Jul. 01, 2026

Humanaut Launches First National Campaign for Tru Fru

Titled “What You See Is What You Bite,” the campaign reflects both a brand truth and the real reactions Trü Frü fans are already sharing across TikTok