Bimbo Group

Grupo Bimbo, S.A.B. de C.V. is a Mexican multinational food company with a presence in over 33 countries located in the Americas, Europe, Asia, and Africa.

Sep. 23, 2025

6 Months in and Lots of Bread, a Bigger thanks and a Huge You're Welcome

Following the successful launch of its Bigger Slice campaign in Spain this summer, Bimbo is bringing the idea to Portugal with a fresh chapter titled “You’re Welcome.”

Aug. 22, 2025

Bimbo Launches "You're Welcome" in Portugal, Celebrating with Humor the Table Neighbors of its Sliced Bread

A bigger slice that brings new possibilities to the Portuguese table

Jul. 25, 2025

Bimbo and Ogilvy Announce a Bigger Slice with a Giant Humoristic Spot

Welcome to a world where breakfast matters again. And where bigger is, unquestionably, better

Oct. 18, 2024

Bimbo Brasil Releases: "It's Next Level. It's Artesano Level," Raising the Bar for the Bread Category in a Poppy Campaign

Created by Energy BBDO Sao Paulo, the film nods to opera and pop culture, inviting viewers to explore what sets Artesano apart

Jun. 02, 2023

"The Important Thing is what's Inside": The new Campaign of Pinguinos Bimbo and Fantastica

The Pingiinos dairy beverage category presents its new campaign with a forceful change in its communication

Latest News

Aug. 03, 2026

Cut+Run Welcomes Heidi Black as Editorial Partner

Black comes to Cut+Run from a 28-year career at Whitehouse Post, where she started as a runner and worked her way up under the mentorship of Rick Lawley and Sue Dawson

Aug. 03, 2026

Starbucks Launches Illustration Club to Champion UK Creative Talent

Initiative in partnership with artist Yinka Ilori MBE invites the UK to reimagine the iconic Starbucks cup, with mentorship and national showcase up for grabs