Bimbo Group

Grupo Bimbo, S.A.B. de C.V. is a Mexican multinational food company with a presence in over 33 countries located in the Americas, Europe, Asia, and Africa.
Sep. 23, 2025

6 Months in and Lots of Bread, a Bigger thanks and a Huge You're Welcome

Following the successful launch of its Bigger Slice campaign in Spain this summer, Bimbo is bringing the idea to Portugal with a fresh chapter titled “You’re Welcome.”

Aug. 22, 2025

Bimbo Launches "You're Welcome" in Portugal, Celebrating with Humor the Table Neighbors of its Sliced Bread

A bigger slice that brings new possibilities to the Portuguese table

Jul. 25, 2025

Bimbo and Ogilvy Announce a Bigger Slice with a Giant Humoristic Spot

Welcome to a world where breakfast matters again. And where bigger is, unquestionably, better

Oct. 18, 2024

Bimbo Brasil Releases: "It's Next Level. It's Artesano Level," Raising the Bar for the Bread Category in a Poppy Campaign

Created by Energy BBDO Sao Paulo, the film nods to opera and pop culture, inviting viewers to explore what sets Artesano apart

Jun. 02, 2023

"The Important Thing is what's Inside": The new Campaign of Pinguinos Bimbo and Fantastica

The Pingiinos dairy beverage category presents its new campaign with a forceful change in its communication

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Nov. 12, 2026

Ringo Launches Charlie, the first AI Assistant for Sync Licensing that Lives on WhatsApp

The producer tells Charlie where the ad will run: media, territory, duration and first on-air date

Nov. 12, 2026

The Challenger Playbook Is Now Table Stakes. Rival's 2026 Index Reveals What Comes Next

From 2,039 brands screened to 50 selected, this year's Rival 50 finds that earned attention, creators, and bold content