Lacoste
Life is a beautiful sport since 1933.
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Apr. 20, 2021
Lacoste Releases New Brand Campaign by BETC: Crocodiles Play Collective
Seven Ambassadors, Seven Photographers, One Story
Mar. 15, 2021
Lacoste and Polaroid are Celebrating All The Colors
Through a new collaboration with Polaroid, the crocodile poses with the iconic rainbow
Mar. 01, 2018
Ad of the Day | For the first time in Lacoste's history BETC has initiated a change of the logo
The Lacoste crocodile is making way for ten threatened animals in a collection of extremely limited-edition polo shirts.
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group