LUX
LUX is a global brand developed by Unilever. Lux is marketed primarily in Brazil, India, Thailand and South Africa.
Lux has been composing beauty products since 1924, when it launched the world's first mass-market beauty soap, “made like the costliest French soap”. Since then, it has been associated with over 400 of the world’s most glamorous celebrities from Brigitte Bardot to Marilyn Monroe to Aishwarya Rai to become the world’s best selling soap bar, delighting women in over 100 countries every day.
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing