LUX
LUX is a global brand developed by Unilever. Lux is marketed primarily in Brazil, India, Thailand and South Africa.
Lux has been composing beauty products since 1924, when it launched the world's first mass-market beauty soap, “made like the costliest French soap”. Since then, it has been associated with over 400 of the world’s most glamorous celebrities from Brigitte Bardot to Marilyn Monroe to Aishwarya Rai to become the world’s best selling soap bar, delighting women in over 100 countries every day.
Latest News
Jun. 14, 2026
Cuervo Tequila is Now the Official Sponsor of Your Summer Fridays
The world's #1 selling tequila is on a mission to get you off work by 1 p.m. every Friday, all summer long – and is buying the first round of margaritas
Jun. 14, 2026
Nissan and Lola\TBWA Bring Zombies, AI and Michael Jackson's Thriller to new Kicks Campaign
Combining humor, suspense, and an iconic song, the campaign turns technical product features into mass-market entertainment