LUX

LUX is a global brand developed by Unilever. Lux is marketed primarily in Brazil, India, Thailand and South Africa.

Apr. 22, 2026

LUX Turns Social Media Ads Into "Algorithm Cleansers"

LUX, the world's number one soap brand, has partnered with global creative company VML to launch LUX My Algorithm

Apr. 17, 2023

Beauty Brand Lux Challenges Sports Media to "Change The Angle" Towards Female Athletes

QR code initiative made by Wunderman Thompson highlights sexism in sports coverage

May. 05, 2022

Virtual Assistants Talk Back - Beauty Brand LUX Hacks Virtual Assistants To Outwit Casual Sexism

LUX & Wunderman Thompson Singapore launch a new campaign called "Shut Up, Sexism"

Latest News

Jul. 29, 2026

Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign

The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising

Jul. 29, 2026

Neighborhood Watch Signs Award-Winning Director La Pele

La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing