LUX

LUX is a global brand developed by Unilever. Lux is marketed primarily in Brazil, India, Thailand and South Africa.

Aug. 28, 2026

Beauty Brand LUX Puts Singapore's Fashion Crowd on the Spot at Orchard Road Fashion Week

Red-carpet stunt with Sky Alfonso brings the viral #LUXMyWill trend to life, asking what a "final fit" says about identity and legacy

Apr. 22, 2026

LUX Turns Social Media Ads Into "Algorithm Cleansers"

LUX, the world's number one soap brand, has partnered with global creative company VML to launch LUX My Algorithm

Apr. 17, 2023

Beauty Brand Lux Challenges Sports Media to "Change The Angle" Towards Female Athletes

QR code initiative made by Wunderman Thompson highlights sexism in sports coverage

May. 05, 2022

Virtual Assistants Talk Back - Beauty Brand LUX Hacks Virtual Assistants To Outwit Casual Sexism

LUX & Wunderman Thompson Singapore launch a new campaign called "Shut Up, Sexism"

Latest News

Sep. 08, 2026

Eight Artists Reimagine Oscar-Nominated Efthimis Filippou's Script With AI

Oscar-nominated screenwriter Efthimis Filippou, behind The Lobster, The Killing of a Sacred Deer and Kinds of Kindness, collaborates with MikeTeevee on a new experiment in AI filmmaking

Sep. 08, 2026

The Iconic Dupe: OMHU Copied its Own Sofa

The limited edition "dupe-version" TEDY™ sofa dropped in a familiar "dupe-orange" colourway