Michelin
French tire manufacturer based in Clermont-Ferrand, France
Oct. 07, 2024
BETC and POP (Prose On Pixels) Explore Unreal Engine
For the new Michelin film aimed at the electric vehicle market, BETC and POP (Prose On Pixels) have created a film almost entirely using Unreal Engine
May. 15, 2024
Michelin's new Advertising Campaign Reiterates the Brand's Innovative Strength
The "On the road and beyond!" journey spotlights this innovative strength with some shining examples of Michelin's unique expertise
Jul. 19, 2021
Michelin Rides High With Mercedes AMG in "Smash the Laptime" Campaign via BETC Paris
Michelin PSCUP 2R x Mercedes AMG
Latest News
Oct. 02, 2026
Editorial Company Papercut Announces its "Official" Debut
Founded by Biff Butler and Brandee Probasco, Papercut is the best-kept secret in post-production no longer. Handmade, from scratch. Now in its second year.
Oct. 02, 2026
Crufts Appoints Tommy to Create new Campaign Platform for 2027
New platform will aim to connect Crufts with a new generation of dog lovers while remaining relevant to its loyal existing audience