Michelin
French tire manufacturer based in Clermont-Ferrand, France
Oct. 07, 2024
BETC and POP (Prose On Pixels) Explore Unreal Engine
For the new Michelin film aimed at the electric vehicle market, BETC and POP (Prose On Pixels) have created a film almost entirely using Unreal Engine
May. 15, 2024
Michelin's new Advertising Campaign Reiterates the Brand's Innovative Strength
The "On the road and beyond!" journey spotlights this innovative strength with some shining examples of Michelin's unique expertise
Jul. 19, 2021
Michelin Rides High With Mercedes AMG in "Smash the Laptime" Campaign via BETC Paris
Michelin PSCUP 2R x Mercedes AMG
Latest News
Aug. 03, 2026
Cut+Run Welcomes Heidi Black as Editorial Partner
Black comes to Cut+Run from a 28-year career at Whitehouse Post, where she started as a runner and worked her way up under the mentorship of Rick Lawley and Sue Dawson
Aug. 03, 2026
Starbucks Launches Illustration Club to Champion UK Creative Talent
Initiative in partnership with artist Yinka Ilori MBE invites the UK to reimagine the iconic Starbucks cup, with mentorship and national showcase up for grabs