MINI
Iconic, unconventional and timeless design since 1959.
MINI inspires people since 1959.
When engineer Alec Issigonis designed the first ever Classic Mini, nobody knew what a legend it would become. The smart, revolutionary design developed in a time of limitations broke conventions from the very start. Its unique approach, the creative use of space, has remained at the core of the brand until today.
With auto racer and car maker John Cooper joining the team in the 1960s, the Classic Mini received its famous Rallye personality. The unmatched go-kart feeling which still distinguishes MINI is based on his courage and sense for adventure.
Since MINI joined the BMW Group in 2001 the go-kart family has steadily grown. They all stand proudly in line as MINI celebrates its 60th birthday in 2019 welcoming the two latest newcomers: the MINI 60 Years Edition, a beacon of heritage and modernism designed especially for the jubilee, and the first all-electric MINI, the MINI Electric, that marks the starting point of a new era.
Latest News
Aug. 07, 2026
Honest Kids Gets Brutally Honest for Back-to-School Campaign
The campaign was created in partnership with the brand’s agency partner, Havas Chicago with Annex Chicago handling all content creation and production
Aug. 07, 2026
Target Darts Appoints 50 Sport as Agency of Record to Lead on Strategic and Creative Transformation
As darts continues to attract record audiences and growing participation worldwide, Target is investing in a more connected approach to engaging players