MINI
Iconic, unconventional and timeless design since 1959.
Three Stories, One Dreamer: Jung von Matt Crafts Character-Led Automotive Storytelling
Together, these three daydreams form a playful yet powerful expression of the MINI Cooper range
Jung von Matt Launches Global Campaign Inspired by Paul Smith's Creative Philosophy
The campaign takes a design-first approach that blurs the boundaries between automotive communication and cultural storytelling
Agent hot Hatch – MINI's John Cooper Works Cruises through Cinema
The automotive brand shifts gear with a major multi-touch campaign targeting Cineworld and Picturehouse Outdoor Season
MINI Appoints Jung von Matt Group as New Lead International Creative Agency
The corresponding call for tenders was issued on a regular basis at the expiry of the existing contracts
"Trust Your Inner MINI-Logue": Pereira O’Dell Reveal Annual Summer Campaign for 2023 MINI Electric
MINI USA unveil the annual summer campaign for the 2023 MINI Electric, in partnership with creative AOR Pereira O'Dell
MINI USA and Pereira O'Dell Solve the DIY MINI Cooper Crisis with TikTok Campaign
The global supply chain crisis caused people to build do-it-yourself versions of literally everything
Celebrating International Polar Bear Week, Mini USA Reveals 2023 Mini Cooper Electric SE In New Nanuq White Color
Campaign for the new 2023 MINI Cooper Electric SE kicked off on Earth Day in April
Discover the Colourful World of MINI in Latest Aceman Campaign
Rekorder works with directors' duo Biceps to craft the series of colourful MINI films
MINI Turns The Energy Label Into A Rainbow Flag To Celebrate Diversity
MINI increasingly raises awareness for the communities in the days leading to the French pride parade
Ad of the Day | Serviceplan Germany & Serviceplan ME Create a Campaign for MINI
A stylistically simple yet visually powerful campaign
Motoring Meets Fashion In Hamlet's Dreamlike Launch For Mini And Mosaert Collaboration
The film will run across Belgium TV
Droga5 London wins MINI Electric global account
The agency has been briefed on a three-year assignment to develop a clear positioning for MINI Electric
Latest News
Jun. 08, 2026
M+C Saatchi North America Appoints David Hermer as CFO & COO
Hermer joins from Publicis Groupe, where he spent more than 13 years in a series of senior leadership roles
Jun. 08, 2026
Lime Launches Fan Pass to Help Fans Avoid Travel Price Spikes During Global Soccer Tournament
New fan pass offers predictable pricing during major soccer event