Old Spice

Old Spice has 80 years of experience helping guys improve their mansmells with deodorant, bodywash, antiperspirant and fragrances.

Mar. 05, 2025

Old Spice Sets Sail on a Pirate Ship with "Unbelievable" New Campaign by Burns Agency

Directed by Martín Jalfen through production company ROMA, the film brings to life a blockbuster script set aboard a reeking pirate ship

Sep. 27, 2023

Wonder Bread and Old Spice Ready to Roll With Stewart-Haas Racing at Talladega Superspeedway

Wonder Bread and Old Spice, two iconic brands made even more iconic when each was prominently featured in the 2006 sports comedy Talladega Nights

Jun. 28, 2023

Old Spice and Netflix Join Forces to Venture Back into the World of The Witcher with a Hilarious new Partnership

Old Spice and Netflix first joined forces on The Witcher in 2021 with the highly-successful "Ode to Smell"

Feb. 28, 2023

La La Anthony Returns to Old Spice's Men Have Skin Too Campaign with Latest Spot

La La Anthony stars in a brand new hilarious spot alongside Deon Cole and Gabrielle Dennis

Feb. 24, 2023

New Old Spice Campaign Shows that the ONLY Fashion Accessory You Need this Season is Your Hair

The brand’s latest campaign created by Wieden+Kennedy Portland

Feb. 06, 2023

Old Spice Delivers Smelf-Confidence Under the Spotlight with New Musical Inspired Campaign

The Campaign Kicks Off During Super Bowl LVII Festivities with its First-Ever Old Spice Mascot

Oct. 06, 2022

Old Spice "Men Have Skin Too" Returns, Embraces Diversity and Inclusion On and Off Screen

New Third Chapter Introduces La La Anthony and Ross Butler into the Family Drama

Feb. 03, 2022

Old Spice Declares 2022 Year of Curls In Latest Creative

The new lineup is one of the first product lines from any major men’s hair brand specifically designed to preserve men’s wavy and curly hair

Latest News

Jul. 20, 2026

Ricardo Bezerra Returns to Tatil Design as Global Chief Creative Officer

Award-winning creative leader comes home from JKR to shape how the Brazilian independent agency speaks to the world

Jul. 20, 2026

GlobalAgility Launches to Deploy Local B2B Marketing Expertise Across the World

New global organization brings together seven independent agencies to offer an alternative to traditional international agency networks and local independent B2B shops