Paddy Power
Betting & sports news, with a side of mischief.
Paddy Power is a global gambling company headquartered in Dublin, Ireland. The business is split into two divisions, UK and Ireland (UKI), and International. UKI operations are conducted from its base in Dublin, while its International business operates from its hub in Malta. In February 2016, Paddy Power merged with Betfair to create Flutter Entertainment.
Latest News
Aug. 07, 2026
Honest Kids Gets Brutally Honest for Back-to-School Campaign
The campaign was created in partnership with the brand’s agency partner, Havas Chicago with Annex Chicago handling all content creation and production
Aug. 07, 2026
Target Darts Appoints 50 Sport as Agency of Record to Lead on Strategic and Creative Transformation
As darts continues to attract record audiences and growing participation worldwide, Target is investing in a more connected approach to engaging players