Paddy Power

Betting & sports news, with a side of mischief.

Jul. 23, 2026

A Captive Audience Paddy Power Turns wheel Clamps into Cheeky Comedy Media Space

A new campaign from BBH Dublin is designed to promote the forthcoming Paddy Power Comedy Festival by driving social conversation

Jul. 13, 2026

Paddy Power invites England to take on America in new star-studded World Cup Campaign by BBH London

England’s Danny Dyer tackles Hollywood’s Rob Lowe to show the world which nation does football better

Jul. 04, 2026

Paddy Power Makes England's "Declaration of Kane-Dependence" Official

In a stunt marking America's 250th Independence Day, a traditional town crier publicly read the declaration beneath the statue of George Washington

Jun. 23, 2026

Bellingham Backed as Only No.10 England can Believe in as Starmer Resigns and Westminster Chaos Continues

Paddy Power sends message on Westminster chaos with UK looking for seventh PM this decade ahead of England v Ghana

Jun. 15, 2026

Paddy Power Gives us World Cup Foam-o

Paddy Power and BBH London have unveiled a bold "foam finger" special-build installation in Hackney, London

Jun. 12, 2026

Paddy Power Gives Ireland a team at the World Cup

Ireland may have missed out on the World Cup, but the greatest fans in the world can still have skin in the game, thanks to Paddy Power

Oct. 17, 2025

Danny Dyer is the New King of the Casino, in Latest Paddy Power ad from BBH

Surreal scenarios, sequins, sass and scene-stealing cameos take centre stage in Paddy Power's casino dreamland

Nov. 11, 2022

Paddy Power Delivers A World Cup Christmas Cracker

Move over Mary, Irish betting firm Paddy Power has entered the Christmas TV ad war and delivered a cracker

Latest News

Aug. 07, 2026

Honest Kids Gets Brutally Honest for Back-to-School Campaign

The campaign was created in partnership with the brand’s agency partner, Havas Chicago with Annex Chicago handling all content creation and production

Aug. 07, 2026

Target Darts Appoints 50 Sport as Agency of Record to Lead on Strategic and Creative Transformation

As darts continues to attract record audiences and growing participation worldwide, Target is investing in a more connected approach to engaging players