Paddy Power

Betting & sports news, with a side of mischief.

Aug. 21, 2026

Seagulls! Spies! Dodgy duvets! Paddy Power asks: Why The Football Not?

Paddy Power and BBH London lean into the weird and wonderful world of football fan culture with new brand platform and hero film starring Danny Dyer and Peter Crouch

Jul. 23, 2026

A Captive Audience Paddy Power Turns wheel Clamps into Cheeky Comedy Media Space

A new campaign from BBH Dublin is designed to promote the forthcoming Paddy Power Comedy Festival by driving social conversation

Jul. 13, 2026

Paddy Power invites England to take on America in new star-studded World Cup Campaign by BBH London

England’s Danny Dyer tackles Hollywood’s Rob Lowe to show the world which nation does football better

Jul. 04, 2026

Paddy Power Makes England's "Declaration of Kane-Dependence" Official

In a stunt marking America's 250th Independence Day, a traditional town crier publicly read the declaration beneath the statue of George Washington

Jun. 23, 2026

Bellingham Backed as Only No.10 England can Believe in as Starmer Resigns and Westminster Chaos Continues

Paddy Power sends message on Westminster chaos with UK looking for seventh PM this decade ahead of England v Ghana

Jun. 15, 2026

Paddy Power Gives us World Cup Foam-o

Paddy Power and BBH London have unveiled a bold "foam finger" special-build installation in Hackney, London

Jun. 12, 2026

Paddy Power Gives Ireland a team at the World Cup

Ireland may have missed out on the World Cup, but the greatest fans in the world can still have skin in the game, thanks to Paddy Power

Oct. 17, 2025

Danny Dyer is the New King of the Casino, in Latest Paddy Power ad from BBH

Surreal scenarios, sequins, sass and scene-stealing cameos take centre stage in Paddy Power's casino dreamland

Nov. 11, 2022

Paddy Power Delivers A World Cup Christmas Cracker

Move over Mary, Irish betting firm Paddy Power has entered the Christmas TV ad war and delivered a cracker

Latest News

Aug. 28, 2026

Leroy Merlin Launches the "Anti-Laziness" Range With 4,000 Products

The very first anti-procrastination programme, designed in collaboration with creative agency FullSix to help French people tackle those little jobs they keep putting off

Aug. 28, 2026

Beauty Brand LUX Puts Singapore's Fashion Crowd on the Spot at Orchard Road Fashion Week

Red-carpet stunt with Sky Alfonso brings the viral #LUXMyWill trend to life, asking what a "final fit" says about identity and legacy