Penny
Penny or internationally Penny Market is a discount supermarket chain based in Germany, which operates 3,550 stores. The market was founded by Leibbrand Gruppe in 1973; since 1989 it has been fully owned by the Rewe Group.
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PENNY Recognizes Commenters as Co-Creators and Rewards Entertaining Comments
PENNY is the first brand to recognize the role of commenters as creative drivers of social platforms, rewarding user-generated entertainment with coupons worth up to €50
Sheep Happens: How a Rural Incident was Turned into a Global Cultural Moment
A real-time brand response by PENNY transforms an unexpected wild event into one of the retailers most successful campaigns ever
PENNY's Year-End Campaign Honors Forderpenny Supporters and Volunteer Impact
The 2024 campaign, titled "Wonderful World" shines a spotlight on the Forderpenny initiative
Small Prices, Big Impact, PENNY and Serviceplan Transform Affordable PENNY Label into Eye-Catcher
PENNY, known for its wide range of low-priced own-brand products, is taking a creative step to highlight its affordability
PENNY and Serviceplan Amplify Children's Voices in Seasonal Social Awareness Campaign
PENNY’s new campaign, conceptualized and executed by Serviceplan Campaign in Munich, tackles a pressing social issue: children’s rights
PENNY and Serviceplan's 2022 Christmas Campaign is a Powerful Plea Against the Divisions Within Society
"The Rift" addresses the divisions that are increasingly running through our society
Serviceplan Transforms PENNY Store in Berlin into Vegas-style Wedding Chapel
Wedding Bells in Berlin’s Wedding district
Serviceplan Collects 4 Gold in Film at German Advertising Film Awards for PENNY The Wish
The Deutsche Werbefimakademie made ‘The Wish’ the most awarded film of the ceremony
"The Wish", German Supermarket Penny's Christmas Ad From Serviceplan Campaign
“What do you really want for Christmas?”
To Celebrate PRIDE Month, PENNY and Serviceplan Campaign Release Musical Ad
Featuring German drag Queen Olivia Jones
PENNY and Serviceplan Campaign Create Christmas Campaign to Raise Funds for German Red Cross
PENNY's heart-warming animated festive campaign has a charitable message in keeping with the need for a community spirit now more than ever.
Penny Thanks Couch Potatoes in Social Media Campaign Providing Some Light-hearted Relief During Coronavirus Lockdown
Using the already known hashtag #homefirst, PENNY now celebrates the "Guardians of Wisdom and Keepers of the couch"
Latest News
Oct. 02, 2026
We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches
New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies
Oct. 02, 2026
People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign
Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy