Penny

Penny or internationally Penny Market is a discount supermarket chain based in Germany, which operates 3,550 stores. The market was founded by Leibbrand Gruppe in 1973; since 1989 it has been fully owned by the Rewe Group.

0221 201 999 59

Mar. 26, 2020

PENNY Supermarkets Say A Public Thank you to the "Heroes of the Neighbourhood"

The campaign consists of TV and online commercials, print ads and social media communication

Nov. 14, 2019

"Christmas Is For Children. So For All Of Us" German Supermarket PENNY Encourage People To Rediscover Their Inner Child

Serviceplan Campaign conceive heart-warming Christmas advert for PENNY as an antidote to the everyday worries associated with adulthood.

Nov. 09, 2017

Supermarket chain Penny encourage reconciliation at Christmas

Serviceplan Campaign has implemented an emotional Christmas campaign for PENNY that promises to touch the hearts of the public.

Latest News

Oct. 02, 2026

We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches

New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies

Oct. 02, 2026

People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign

Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy