Penny

Penny or internationally Penny Market is a discount supermarket chain based in Germany, which operates 3,550 stores. The market was founded by Leibbrand Gruppe in 1973; since 1989 it has been fully owned by the Rewe Group.

0221 201 999 59

Mar. 26, 2020

PENNY Supermarkets Say A Public Thank you to the "Heroes of the Neighbourhood"

The campaign consists of TV and online commercials, print ads and social media communication

Nov. 14, 2019

"Christmas Is For Children. So For All Of Us" German Supermarket PENNY Encourage People To Rediscover Their Inner Child

Serviceplan Campaign conceive heart-warming Christmas advert for PENNY as an antidote to the everyday worries associated with adulthood.

Nov. 09, 2017

Supermarket chain Penny encourage reconciliation at Christmas

Serviceplan Campaign has implemented an emotional Christmas campaign for PENNY that promises to touch the hearts of the public.

Latest News

Jun. 19, 2026

Stink Studios and Airalo Collaborate with Artists all Over the World in the Latest "Connection Means the World" Campaign

The out-of-home campaign forms part of the global campaign "Connection Means The World", and features 9 local artists' representations of their home cities

Jun. 19, 2026

OLIVER Appoints TikTok’s Tom Skinner as Group Executive Creative Director

Appointment strengthens global creative leadership as OLIVER and The Brandtech Group continue to evolve their AI Inside proposition