Penny

Penny or internationally Penny Market is a discount supermarket chain based in Germany, which operates 3,550 stores. The market was founded by Leibbrand Gruppe in 1973; since 1989 it has been fully owned by the Rewe Group.

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Latest News

Oct. 08, 2026

Production Veteran Jenny Lumpkin Launches Modern Standard

The new Modern Standard network offers ad agencies and brands a pre-vetted community of creative talent and production capabilities

Oct. 08, 2026

Brand Champions Launches Postcode Check to Help Pharmacies Turn Local Insight into Marketing Action

New initiative gives pharmacies a hyperlocal view of their communities, identifying local health needs, audience behaviours and marketing opportunities