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President's Choice

We crave the new, the next, and the never been done. Because the more we ask, the more we discover.
May. 12, 2026

President's Choice Turns Ice Cream Truck Jingles into Free Ice Cream

With The PC Insiders Report Taste That Tune, Ontarians will have a chance to try one of three nostalgia-inspired flavours

Sep. 24, 2025

Ad of the Day | President's Choice Unveils a World of Possibility in its Latest Campaign

President’s Choice food products have been staples in kitchens across Canada for over 40 years

Latest News

Nov. 12, 2026

Ringo Launches Charlie, the first AI Assistant for Sync Licensing that Lives on WhatsApp

The producer tells Charlie where the ad will run: media, territory, duration and first on-air date

Nov. 12, 2026

The Challenger Playbook Is Now Table Stakes. Rival's 2026 Index Reveals What Comes Next

From 2,039 brands screened to 50 selected, this year's Rival 50 finds that earned attention, creators, and bold content