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President's Choice

We crave the new, the next, and the never been done. Because the more we ask, the more we discover.

May. 12, 2026

President's Choice Turns Ice Cream Truck Jingles into Free Ice Cream

With The PC Insiders Report Taste That Tune, Ontarians will have a chance to try one of three nostalgia-inspired flavours

Sep. 24, 2025

Ad of the Day | President's Choice Unveils a World of Possibility in its Latest Campaign

President’s Choice food products have been staples in kitchens across Canada for over 40 years

Latest News

Oct. 02, 2026

We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches

New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies

Oct. 02, 2026

People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign

Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy