Puma

Since 1948, PUMA has changed the game with speed, spontaneity, and performance innovation.
Nov. 04, 2026

PUMA x BMW Motorsport: Codea Takes Racing Heritage to the Street

Barcelona-and-London creative company Codea leads creative direction and production for a PUMA x BMW Motorsport campaign

Jan. 21, 2026

Ad of the Day | Puma and McCann Peru Celebrate the 70th Anniversary of Club Sporting Cristal

The launch is accompanied by an emotional film produced by Senor Z and directed by Bacha and Chinon

Jun. 03, 2025

Puma Unveils the new Official Premier League Match Ball

Inspired by brilliant moments and designed to create new ones, the new Premier League ball is here

Dec. 06, 2024

Ad of the Day | PUMA and ASAP Rocky Rev Up Streetwear and Motorsports in Bold New Campaign

Driven by the rapper and fashion icon’s vision of showcasing the collection, the campaign blends cutting-edge streetwear

Sep. 30, 2023

JvM Nerd & Stunning Studio Create Own Multi-Brand Fortnite Game Experience

KICKZ M3TA, the Metaverse joint venture that includes basketball and fashion retailer KICKZ, Jung von Matt NERD, and brandneo, is launching the "Mooncourt"

Jul. 10, 2023

The Story is Being Written Beneath Your Feet

PUMA reveals, in collaboration with the agency LaFourmi, the Home & Away jerseys for the 2023/2024 season of Olympique de Marseille

Oct. 10, 2022

Puma and LaFourmi Launch Generation Fearless Campaign in Lead-Up to World Cup

On November 20th, the World Cup of Football will begin

Jun. 09, 2022

Neymar Jr, Kingsley Coman, Lamelo Ball And Romeo Beckham Join The Puma Fam In The Slipstream Shuttle

In 2022, PUMA is reviving an icon of the 80s and 90s

May. 26, 2022

PUMA's Kit Sponsorship For Man City Teases Fans With Legendary Players With Missing Shirts

Campaign was created by independent creative agency DUDE London

Mar. 29, 2021

Ad of the Day | Let Your Feet Make the Music with PUMA's Interactive Social Campaign

A 60” film will sit on social channels, online and be played in-store

Latest News

Nov. 11, 2026

Midnite Covers the Streets in Mysterious Numbers - But What do They Mean?

But while the campaign's name might offer a clue, the meaning behind the numbers themselves remains firmly under wraps

Nov. 11, 2026

Modern Post Adds Editor Anthony Miralles

Anthony edited Turnstile: Never Enough, a 14-song visual album for the hardcore band Turnstile