Selle Royal

Selle Royal has been a world-leading bicycle saddle brand for over 50 years. Our history is one of continuous innovation built on research, technology, and advanced design.

Jul. 15, 2025

Selle Royal Launches "Stracciatella Fella", A Stop-Motion Spin on Saddle Sustainability

Created by Adverteam, the spot showcases the heritage brand's circular design innovation

Latest News

Oct. 23, 2026

Morrisons Fresh Produce Gets a Monstrous Makeover for Halloween in new OOH campaign by Leo UK

Using simple still-life photography, Morrisons Market Street produce becomes a cast of Halloween monsters

Oct. 23, 2026

Florence Signs Director Jake Vriez Elaar

The New York-based filmmaker joins Florence’s U.S. roster, bringing a Midwestern eye for humor and humanity to advertising, music and narrative work