Selle Royal

Selle Royal has been a world-leading bicycle saddle brand for over 50 years. Our history is one of continuous innovation built on research, technology, and advanced design.
Jul. 15, 2025

Selle Royal Launches "Stracciatella Fella", A Stop-Motion Spin on Saddle Sustainability

Created by Adverteam, the spot showcases the heritage brand's circular design innovation

Latest News

Nov. 13, 2026

Carl's Jr.'s New "Fancy Pants": Steakhouse Indulgence Without the Steakhouse Price

Carl’s Jr. tapped award-winning creative agency Erich & Kallman to supercharge the next chapter for the brand

Nov. 13, 2026

1stAveMachine Expands Directorial Roster with Kit Lynch-Robinson

The award-winning filmmaker brings a knack for high-octane action, ambitious ideas and a healthy dose of controlled chaos