Selle Royal

Selle Royal has been a world-leading bicycle saddle brand for over 50 years. Our history is one of continuous innovation built on research, technology, and advanced design.

Latest News

Nov. 13, 2026

Carl's Jr.'s New "Fancy Pants": Steakhouse Indulgence Without the Steakhouse Price

Carl’s Jr. tapped award-winning creative agency Erich & Kallman to supercharge the next chapter for the brand

Nov. 13, 2026

1stAveMachine Expands Directorial Roster with Kit Lynch-Robinson

The award-winning filmmaker brings a knack for high-octane action, ambitious ideas and a healthy dose of controlled chaos