So Foot

The football news site, seen differently. Original and quirky content, step-by-step monitoring of football news in France, in Europe.

Feb. 18, 2025

So Foot and BETC Paris Present Football Lover FM: The Radio Station for Football Fans on Valentine's Day

Every year, football fans face a tough choice: celebrate Valentine's Day or watch their team in Ligue 1?

Nov. 26, 2022

Boycott or not Boycott? That is the Question that Football Fans are Facing During the 2022 World Cup

So Foot came up with an alternative conceived by ad agency BETC and has launched a restaurant called So Food

Latest News

Jun. 24, 2026

Humanat Launches Eye-Popping OOH Campaign for Booksy

Guerrilla-style campaign squarely aimed at dallas-fort worth beauty and wellness professionals

Jun. 24, 2026

M+C Saatchi Sport & Entertainment Appointed as Global PR Agency for Boss and Hugo

The agency will work for BOSS and HUGO across key brand and business moments