So Foot
The football news site, seen differently. Original and quirky content, step-by-step monitoring of football news in France, in Europe.
Feb. 18, 2025
So Foot and BETC Paris Present Football Lover FM: The Radio Station for Football Fans on Valentine's Day
Every year, football fans face a tough choice: celebrate Valentine's Day or watch their team in Ligue 1?
Nov. 26, 2022
Boycott or not Boycott? That is the Question that Football Fans are Facing During the 2022 World Cup
So Foot came up with an alternative conceived by ad agency BETC and has launched a restaurant called So Food
Latest News
Sep. 14, 2026
Arts & Sciences Signs Speck & Gordon for UK Representation
The Oscar-nominated, Cannes-winning directors behind Blades of Glory, GEICO's Cavemen and World's Biggest Asshole join Arts & Sciences London
Sep. 14, 2026
Unilever's Rexona Launches First Southeast Asia Campaign with frank. Singapore
The global platform, developed by LOLA MullenLowe and launched in late 2025, repositioned Rexona around the broader truth that life gives women many reasons to sweat