So Foot
The football news site, seen differently. Original and quirky content, step-by-step monitoring of football news in France, in Europe.
Feb. 18, 2025
So Foot and BETC Paris Present Football Lover FM: The Radio Station for Football Fans on Valentine's Day
Every year, football fans face a tough choice: celebrate Valentine's Day or watch their team in Ligue 1?
Nov. 26, 2022
Boycott or not Boycott? That is the Question that Football Fans are Facing During the 2022 World Cup
So Foot came up with an alternative conceived by ad agency BETC and has launched a restaurant called So Food
Latest News
Jun. 25, 2026
Ad of the Day | Standard Practice Partners with Albertsons Companies Foundation in Nationwide Campaign
"Nourish the American Dream" unites 250+ non-profits nationwide to help end childhood hunger in America
Jun. 25, 2026
Only 28% of Brand Equity Comes From Paid Media, New JKR and Kantar Study Finds
Kantar's data shows that only 28% of brand equity is built via paid touchpoints, with direct and indirect experience touchpoints accounting for the rest