Sport England
From traditional team sports to activities like walking or going to the gym – we’re building an active nation that caters for everyone.
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Ad of the Day | Sport England and FCB Inferno Encourage to Return to The Sports And Physical Activities
Eight charming animations
FCB Inferno's Motivational Campaign Returns With a New Inspiring Cast
To help those with a health condition to be active
Ad of the Day | Sport England and FCB Inferno Launch First of New UGC "Join the Movement" Films to Inspire the Nation
#StayInWorkOut showcases the creative ways people are finding new ways to stay active
Sport England and FCB Inferno Launch "Join the Movement" to Help the Nation Stay Active at Home
New campaign will provide inspiration and trusted information to help people get active in and around their home during the coronavirus outbreak
FCB Inferno Debuts Stirring Rallying Cry for Sport England's This Girl Can
The rallying cry draws from, and is inspired by, the women in the This Girl Can campaign and community
Ad of the Day | This Girl Can returns with new inspirational Fit Got Real message
This new film is looking to broaden the campaign’s appeal to engage women who are statistically more likely to be inactive
Latest News
Jul. 31, 2026
VML UK Appoints Cat Davis as Chief Marketing Officer
Most recently serving as Atomic London’s first chief marketing officer, Cat will be charged with building on VML’s recent account wins for Heineken and Allen & Overy
Jul. 31, 2026
Stanley 1913 Appoints Born Social to Lead Global Social and Social Production
Appointment will support Stanley 1913's ambition to broaden its appeal across new audiences