System1
Toblerone x Biscoff Truffles Win Over Consumers with Strong Product and Advertising Scores
New collaboration ranks among the top 5% of over 60,000 innovations tested, while its launch advert also achieves exceptional 5.6 Star effectiveness score
Toby Carvery's new Frozen Range Wins over UK Consumers, System1 Finds
Restaurant chain's supermarket debut serves up 4.2 Stars and wins over 72% of consumers tested
Guide Dogs' "Unleashed" Scores an Exceptional 5.4 Stars, Ranking in top 1% of Charity Ads
Real experiences and uplifting stories of independence help the charity achieve exceptional effectiveness
Publicis London Launches "World Class": New Research Reveals the Hidden Cost of Playing it Safe in Global Advertising
Publicis London’s world Cclass study reveals what makes multi-market campaigns effective
Birra Moretti's Stanley Tucci Advert Scores 4.3 Stars, Ranking in Category's Top 10%
System1 testing highlights how Tucci's brand fit helps campaign deliver long-term growth potential
Dolmio's Iconic Family Makes an Effective Comeback with 4.9-Star System1 Score
Return of famous puppet family puts new campaign among top 4% of ads in its category, according to System1 testing
System1 Launches Test Your Ad Screen: AI Creative Screening Trained on Millions of Human Emotional Responses
New tool, rooted in human emotion, offers predictive metrics at speed and scale
System1 Testing: Graze will Drive Craze - as Long as Supermarkets Stay Stocked
New Graze Oat Brownies range scores 4.8 Stars, signalling strong commercial potential, but risks of product cannibalisation
System1 Appoints Kimberly Bastoni as Global Chief Commercial Officer
Research technology veteran to lead System1's global commercial organization from New York, uniting sales and marketing worldwide
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness
System1: Volkswagen Makes Automotive Advertising History with Maximum 5.9-Star Score
"50 Years of Pure Passion" is the first car ad to achieve System1’s top rating
System1 Reveals the World's Favourite World Cup Ads, From Scotland to Brazil
In System1 Test Your Ad platform, 34 World Cup ads achieved a Star Rating of 4.0 or higher, a significant improvement from two ads during the 2022 Men’s World Cup
Latest News
Nov. 02, 2026
Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series
Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point
Oct. 30, 2026
Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign
Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door