System1
System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world’s leading brands.
Early Testing Shows 2026 Could Be the Strongest Big Game Ad Year Yet, with the NFL, Budweiser, and Ring in the Lead
System1's Test Your Ad Competitive Edge platform ranks the top early-release ads
System1 and Effie Launch The Creative Dividend: A Practical Guide to Making Effectiveness Happen in Advertising Today
New book helps marketers improve ad quality, defend investment, and unlock profit
The Best Ads from American Football's Big Game in the 2020s, According to System1
The test predicts long-term brand growth and short-term sales impact by measuring viewers’ emotions and how quickly and accurately they recognize the brand
System1 Reveals the 10 Brands that Cut Through in 2025
While System1's Star Rating is widely used to predict long-term brand-building potential, this ranking focuses on a different win: memorable impact within the category
System1 Reveals Australia’s Top Ten ads of 2025
The 2025 ranking is based on scores from System1’s Test Your Ad platform, which maps emotional responses to an advert to predict its commercial impact
Intermarche's "Unloved Wolf" Delivers Most Effective French Advert Ever
Christmas ad earns an exceptional 5.0 Stars with System1, making it the highest-scoring French creative ever
Kevin the Carrot Christmas Trilogy Exceeds 5 Stars for the 6th Year in a Row
UK's favourite carrot celebrates 10th year with exceptional overall score
Cartier ad Outshines Luxury Brands with Iconic Panther
New social creative scores an exceptional 5.2 Stars with System1, well above luxury goods average of 2.1
System1: Consistency is Cracking Christmas
Each year, System1 tests every Christmas ad through its Test Your Ad platform, capturing real consumer emotional responses to predict commercial impact
System1 Launches Emotion-Driven Platform to Boost Creative Strategy
Advertisers can see not just how their campaigns perform, but how they stack up against competitors
Storytelling Lands Suzuki in the Top 3% of Car Adverts
The brand's new creative received a strong 4.2 Star Rating with System1, significantly higher than the average score for car commercials
System1: Cadbury's Heroes Ads tap into Culture and Wit to Earn Highest Ever Outdoor Score
Latest Heroes series achieves top Star Rating on System1’s Test Your Ad platform
Latest News
Aug. 29, 2026
After 63 years, Vodafone and BVB Recreate First Ever Goal in Bundesliga History Using AI
The AI-reconstructed goal airs from 29 August on TV across Germany in a documentary called "The Unseen Goal"
Aug. 28, 2026
Leroy Merlin Launches the "Anti-Laziness" Range With 4,000 Products
The very first anti-procrastination programme, designed in collaboration with creative agency FullSix to help French people tackle those little jobs they keep putting off