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The AA

The AA was established in 1905 to help the UK's drivers feel safe in the knowledge we'll be here if they need us.

+44 161 333 0004

Jul. 16, 2026

Sony Pictures' "Spider-ManTM: Brand New Day" Swings in With The AA to Help Drivers Get Summer Road Trip Ready

The campaign will include a special cinema advert, member competitions and summer travel advice for drivers

Jul. 02, 2019

Red Dwarf crew reunited in "Stellar Rescue" campaign for The AA

The campaign highlights that the app allows AA members to report a breakdown at the touch of a button

Nov. 05, 2018

adam&eveDDB creates Drowsy Driver campaign for the AA Charitable Trust

‘Drowsy Driver’ launched on 2 November and runs on the AA’s social channels

Latest News

Jul. 31, 2026

VML UK Appoints Cat Davis as Chief Marketing Officer

Most recently serving as Atomic London’s first chief marketing officer, Cat will be charged with building on VML’s recent account wins for Heineken and Allen & Overy

Jul. 31, 2026

Stanley 1913 Appoints Born Social to Lead Global Social and Social Production

Appointment will support Stanley 1913's ambition to broaden its appeal across new audiences