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The National Lottery
Allwyn's new EuroMillions Activation Focuses on Luxury through Snapchat AI Lens
Allwyn's EuroMillions Snapchat partnership sees it become the first brand to use AI Lens technology in a UK advertising campaign
Allwyn and ITV Celebrate National Lottery's Role in Women's Football for FA's Big Football Day
TV and digital campaign launches 29 June during England vs Jamaica friendly, ahead of UEFA Women's Euros
Allwyn and Channel 4 Launch "Lucky Days" Three-Part Mini-Series about being "Set For Life"
Follows a group of comedian friends who each win £10,000 – the equivalent of one month’s payout on a Set For Life top prize win
Allwyn Celebrates the Role of National Lottery Players in Team GB's and ParalympicsGB's Success with "Paris 2024"
The campaign will feature reactive content from GB athletes celebrating key moments during the Games
adam&eveDDB and The National Lottery Invite the Nation to Imagine What's Possible this Festive Season
The launch ad, "Christmas Love Story" directed by Oscar-winner Tom Hooper
adam&eveDDB's "Amazing Starts Here" celebration of real people shows anyone can win The National Lottery
The ad breaks on TV on July 14, supported by radio and out-of-home activity.
Latest News
Aug. 29, 2026
After 63 years, Vodafone and BVB Recreate First Ever Goal in Bundesliga History Using AI
The AI-reconstructed goal airs from 29 August on TV across Germany in a documentary called "The Unseen Goal"
Aug. 28, 2026
Leroy Merlin Launches the "Anti-Laziness" Range With 4,000 Products
The very first anti-procrastination programme, designed in collaboration with creative agency FullSix to help French people tackle those little jobs they keep putting off