Ad of the Day | Banque Populaire Helps Communities Flourish in New Campaign from ROSA PARIS

Dec. 04, 2024

With a bank unlike any other: Banque Populaire. As the leading bank for businesses, Banque Populaire has established itself as the go-to bank for all those who dare to take the entrepreneurial leap, supporting the creation of 200 new businesses every day across France. In collaboration with its agency, ROSA PARIS, Banque Populaire is highlighting this commitment through a new advertising campaign.

Emmanuelle Garnier, Brand Director at Banque Populaire said:

"As the leading bank for those who live and work all across France, we believe that the greatest success is the one that resonates, one that has a positive impact on our regions, cities, and neighborhoods. With this new statement, we are reaffirming our essential role in championing successes that benefit everyone. This new brand film uses flowers as a metaphor to show how entrepreneurial initiatives can bring a whole city back to life, echoing our values as a cooperative and local bank committed to the development of our territories."

 

What if we redefined what 'success' truly means today? That’s the goal of Banque Populaire’s new campaign: to metaphorically illustrate how the opening of a business can positively impact the local community and transform people's daily lives.

A new interpretation of success that shines: a metaphor through flowers.

Jean-Patrick Chiquiar, Co-Founder, ROSA PARIS said:

"In our rapidly-evolving society, success is no longer just a personal achievement. It has become more collective, more local, and more sustainable. It's no longer just about numbers or titles; it's a human adventure that impacts those around us. This film is an anthem to entrepreneurship and a symbolic demonstration of the power an entrepreneur holds: the ability to improve the world around them,"

 

For Banque Populaire, every business has the power to pave the way for new projects, revitalize neighborhoods, and foster the growth of an entire ecosystem. This new campaign, created by ROSA PARIS, brings this vision to life: through the metaphor of flowers, it shows how a project can blossom, flourish, and inspire others to grow. For Banque Populaire, success is like a flower: the msore you nurture it, the more it blooms.

Flower Power, Directed by Thomas Cailley

For this film, Banque Populaire chose to collaborate with Thomas Cailley, a talented director whose 2023 film Le Règne Animal won five César awards. His unique vision, both poetic and grounded in reality, was the perfect fit to bring this cinematic campaign to life, celebrating growth and radiance.

The campaign will debut on television on December 1st, swith a 60-second hero film. A digital version will follow, with a 30-second spot, as well as radio, print, and DOOH, all celebrating success in its many forms. Set to the iconic "I’m Free," a signature anthem of Banque Populaire for over 30 years, this film illustrates how success can resonate and inspire the entrepreneurial spirit beyond its own walls.