Ad of the Day | To celebrate 20 years, Cdiscount is sending its offers to space

Ad of the Day | To celebrate 20 years, Cdiscount is sending its offers to space

Oct. 16, 2018

In the last 20 years, Cdiscount, a leading French e-commerce site, has radically transformed consumer habits and made thousands of products more accessible to everyone, from 1E DVDs back in 1998 to 99E hoverboards in 2018, even discounts on services and utilities, like 15% off electricity. Today, for its 20th birthday, Cdiscount is going even farther with its new campaign “Space Offers”.

A package sent to the end of the universe…

To celebrate its 20th birthday, Cdiscount is proposing offers that are so crazy it would simply be unjust to limit them to earthlings. And so, to kick off the celebration, the brand launched its first offer into space so the whole universe could benefit…  Earlier this month, Cdiscount sent up a package tied to a balloon. Nearly 40km above earth’s surface, Cdiscount’s first ever space offer made it to the stratosphere, the edge of the universe, officially launching the campaign!

Outspoken extra-terrestrials are responding…

It only took a few days to get a signal back… Extra-terrestrials couldn’t resist these offers, as is evidenced by the campaign’s two spots. The films give voice to two outspoken aliens who exude enthusiasm upon receiving their first Cdiscount order.

Inspired by science-fiction classics like « Star Wars » and « Lost in Space », the two disruptive ads, created by agency Rosapark, are intended to demonstrate the attractivity of Cdiscount’s offers while bringing in entertainment and an element of conversation.

As stated by Gilles Fichteberg, co-founder Rosapark:

“We wanted to break science fiction codes with these 2 films. To engage internauts online, where the battle for attention is increasingly ferocious, we needed to surprise with a particularly meticulous craft and a noticeable difference between the aliens’ physical appearance and their respective personalities. Cdiscount has a strong DNA, it’s a brand which always challenges conventions with a singular tonality. This campaign pays homage to that state of mind by going a step further this year to celebrate its 20th birthday.”

 

The 2 films, aimed at 18-25 year-olds, will run online (Facebook, YouTube, Twitter and Instagram). The campaign also included a Twitter activation ran on Friday, October 12, which allowed tweeters to interact with the two aliens and share what they would like to send into space.

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