![BBC Appoints RAPP UK For Digital Content](https://adsofbrands.net/images/news/1/15835086070525.png)
BBC Appoints RAPP UK For Digital Content
Mar. 06, 2020
Following a competitive pitch, RAPP UK has been appointed to develop and create digital content for UK broadcaster BBC.
The agency will produce a series of content focusing on the passion and rivalry that football brings out in so many. Featuring real fans, the first episode launched on Thursday 5th March ahead of the highly anticipated Manchester derby. It sees two rival fan groups - Manchester United and Manchester City - pitted against each other in a penalty shoot-out. Hosted by the established and hilarious social media influencers, Yung Filly and Chunkz, the two fan groups face twists and turns as they each take a shot at goal. The losers are also subject to a little on-camera humiliation with a penalty forfeit.
Running on the BBC Sport YouTube channel, three more episodes will appear ahead of the Premiership’s other hotly contested derby matches including Everton v Liverpool, Manchester City v Liverpool and the big London derby of Spurs v Arsenal. In each episode, Yung Filly and Chunkz host the rival fans of each match, peppered with chaos and humour.
The content will also be broadcast on MOTDx, Match of the Day’s spin-off show, with Yung Filly appearing as a guest. MOTDx airs on Thursday evenings on BBC Two.
Al Mackie, Chief Creative Officer at RAPP UK said:
“We’re really enjoying working with the BBC. This entertaining and fun content not only appeals to football fans, but to a wider audience who enjoy a spot of light hearted competition.”
Related News
New TV Service Launches "Set Yourself Freely" Campaign
Freely's first creative campaign by TMW launched to promote free service backed by the BBC, ITV, Channel 4 and Channel 5
RAPP and KFC Steps-Up Reinvention of Loyalty Programme with Pinballer Launch
The new game is a reimagined classic built from the ground up using the Unreal Engine
Rapp Creates "#Don't Buy It" Campaign for African Health Charity Mothers2mothers
RAPP UK has created a campaign to drive awareness for mothers2mothers, a health charity working across 10 sub-Saharan African countries
Latest News
Jul. 26, 2024
Samsung has Created The Openness Medal Campaign in Collaboration with BBH London
To drive engagement with Gen Z audiences around Samsung's Paris 2024 theme, Samsung has created The Openness Medal campaign
Jul. 26, 2024
Heathrow Launches Summer Campaign by St Luke's, where Travel is About far More than Getting from A to B
Passengers are reminded that journeys which start from Heathrow are about a lot more than simply getting to the destination