BMW XM "Story of an Enigma" Campaign from Serviceplan Middle East
Feb. 02, 2024
BMW XM "Story of an Enigma" is an online and social media campaign filmed from an unusual perspective. The star of the film is an enigmatic character, whose personality is revealed through a series of interview clips where ‘his’ inner circle describe his personality. “If you think he’s good with people, you should see him with horses”, “he doesn’t do off the shelf”, “If he did hair, I’d only trust him to cut it” are some of the quotes about the enigmatic central character. The denouement reveals that the car gliding through the desert during the ad is the enigma, with a tagline asking ‘what’s the XM side of you’.
The campaign rolled out on TIKTOK, Instagram and online.
Serviceplan Middle East Executive Creative Director Nishant Shah commented:
“BMW XM has a big personality. One that’s readily charming, but also mysterious in equal parts. It’s an enigma. It’s a vibe. With all its tastefully put together bells and whistles; lights and leather. The XM is effortlessly charismatic and fashionably misunderstood.mJust like some of the people we know or have heard about — the elusive ones. Their legends precede them. Everyone has a story about them. Some real, some others made up.So we decided to go on a hunt for one such imaginary tastemaker; piecing together their lore with personal accounts and stories told by their inner circle. Is this a phantom creature, or based on a real person? Is it a documentary, or inspired by true events? We cannot confirm nor deny. The same for his posse. The only thing we know for sure, is that he doesn’t buy shoes off-the-shelf.”
Related News
New Ramadan Campaign from Serviceplan Arabia and Abdul Latif Jameel Motors
Toyota sector, embraces generosity during Ramadan
Serviceplan Middle East Named Independent Agency of the Year at Dubai Lynx
In a ceremony Serviceplan Group Middle East also collects 3 Gold and 4 Bronze Awards
Serviceplan Middle East and BMW Middle East Unveil new BMW iJack Campaign Across Social Media Platforms
When it comes to electric vehicles in the UAE, data shows that public charging stations are the primary source of charging
Latest News
May. 01, 2024
Elliott Gonzo Directs Isla Greenwood in "Earthdog"
PRETTYBIRD Director Elliott Gonzo has directed Isla Greenwood in "Earthdog", a dream-like dance film
May. 01, 2024
Top Creatives Blind to "AI washing," Finds Global Poll
80% of creatives and designers are unaware of ‘AI washing’ according to Designit poll