Boys and Girls launch third instalment of Skoda's successful Made for Ireland campaign
Jan. 08, 2020
This is what’s at the heart of ŠKODA’s successful and long-running ‘Made for Ireland’ campaign, the latest from Boys+Girls, the branded entertainment agency. Reflecting the pride and confidence that ŠKODA drivers have in their cars, the campaign consists of a 30 second and 60 second spot, directed by Butter’s Zak Emerson.
Speaking about the campaign, Mark Tuthill, Creative Director at Boys + Girls, said:
“Ireland’s ŠKODA drivers take great pride in their cars. This new work reflects that, and is as much a character study of ŠKODA drivers as it is the fantastic new ŠKODA range. It’s a maturing evolution of our Made for Ireland work, and we’re hugely proud of it. The new ŠKODA range is striking and bold, and this new work reflects that confidence.”
Raymond Leddy, Head of Marketing for ŠKODA commented:
“The ŠKODA brand achieved its best ever sales performance in 2019 and reached fifth position in the Irish sales rankings for the first time. One of the contributing factors to this success has been due to our partnership with Boys+Girls, who have consistently delivered excellent communications over the last three years.”
Related News
Skoda and Proximity Barcelona Launch a Photography Project that Turns Around "Bicycle Face"
Skoda is launching a photography project to redefine the meaning of Bicycle Face
The Less Trunk Space You Have, the More Skoda Gifts
Trunks designed to match the Skoda Fabia's have been specially created by Track DDB to match the rear capacities of competing city cars
Skoda Launches World's First Car with 24 Doors In Live Action "Calendar Car" Giveaway
Calendar Car, from Havas CX, plays on the abundance of innovative storage space in SKODA’s new fully electric car
Latest News
Apr. 23, 2024
Audi Gets You to Open its Manual for the First Time for World Book Day
The car brand launches "Handbook Novels": a collection of fictional stories written based on keywords from the Audi Owner’s Manual
Apr. 23, 2024
Colossus Launches New Brand Identity for the Boston Symphony Orchestra
The new design is currently running across all touchpoints the website, digital display, out-of- home, social, video, merchandise, print, owned and paid channels