Doritos and Cheetos Announce new Era of Snacking

Dec. 05, 2025

GUT Miami announces today a new creative campaign for PepsiCo Foods, redefining what iconic snacking looks like and helping debut Doritos® and Cheetos® SIMPLY NKD™: a bold reinvention of two of America’s most beloved snacks, now crafted with no dyes or artificial flavors.

“The Renaissance of Snacking” is a modern tribute to purity, craft, and the flavors consumers love… butt naked. Classical Renaissance-inspired nude art becomes the campaign’s visual and tonal foundation, celebrating each product as a true masterpiece of flavor. From a dramatic, painting-come-to-life hero film to museum-worthy OOH, every playful expression reframes snacking as an art form, pared back, elevated, and returned to its purest form.

The campaign and product line was first teased on November 13, when the Doritos and Cheetos Instagram grids were taken over by the NKD-inspired Renaissance art. Now, the campaign will run on multiple channels and platforms, including The Sphere in Las Vegas.

Chris Bellinger, Chief Creative Officer, PepsiCo Foods US said:

“We’re constantly listening to consumers, anticipating their needs, and pushing ourselves to evolve with speed and purpose. Doritos® and Cheetos® SIMPLY NKD™ are the next chapter in that legacy. They deliver the same iconic taste, crunch, and texture people love, just without the mask of color. It’s snacking that feels modern, intentional, and deliciously real.”

 

The renaissance theme carries across every touchpoint in the campaign: films animated with lush, painterly detail; an influencer program featuring custom tasting kits with red tinted glasses that challenge recipients to guess the difference between the original snacks and NKD based only on flavor, not looks; an OOH and social rollout designed to feel gallery-worthy; and a partnership with Walmart bringing the experience directly to consumers nationwide. 

Juan Javier Peña Plaza, CCO, GUT Miami said:

“Our goal was to reimagine what modern snacking could look and feel like. By treating these snacks like works of art, we built a world where simplicity becomes bold, where purity feels mischievous, and where the classics are reborn. NKD isn’t just a product line, it's a cultural moment.”

 

This is GUT’s first campaign for PepsiCo Foods after landing them as a client in September.