Drive Like a Woman, Your Life May Depend on It

Drive Like a Woman, Your Life May Depend on It

May. 23, 2024

In 2022, 84% of fatal road accidents in France were caused by men. But a common misconception by men worldwide is that women can’t drive as well as men. Digital-first marketing, advertising, and technology services company Media.Monks created a new campaign for Victimes & Citoyens, an association that provides support to victims of traffic accidents and creates awareness about road safety, to stop people in their tracks with a hard hitting campaign that is spreading on social channels and in the news globally.

Media.Monks found that if you type the words "woman behind the wheel" into X it brings up a torrent of sexist posts. The team looked into these posts and it was clear none of them had any statistical or factual backing behind their claims. So the team used a bot to shift the conversation towards the truth, at speed.

Pauline Butor, Managing Director at Media.Monks France, said:

“This is the perfect example of how marketing can change people’s thinking. This surprising stat to some highlights a very real truth - that in France, men are more dangerous behind the wheel than women. The fix? Drive like a woman.”

 

Julien Thibault at Victimes & Citoyens, said:

“The campaign aims to raise awareness among male drivers to provoke a change in mindset and consequently in behavior”

Related News

Jun. 22, 2022

MINI Turns The Energy Label Into A Rainbow Flag To Celebrate Diversity

MINI increasingly raises awareness for the communities in the days leading to the French pride parade

Jan. 22, 2021

Ojo de Tigre Looks Beyond the Cinematic Cliches of Advertising in Humorous Mezcal Ad

Starring actor, producer, and Ojo de Tigre co-founder Luis Gerardo Méndez

Latest News

Jun. 18, 2024

Cannes Lions International Festival of Creativity Announces Winners Across the Lions in the Entertainment and Craft Tracks

Germany takes home two Grands Prix, one for "The Square Meter" and another for "The 100th Edition"

Jun. 18, 2024

Diageo Brasil wins Grand Prix at Cannes Lions with Johnnie Walker's "Errata at 88" Campaign

The exciting campaign that corrects a historic error in Brazilian music and celebrates diversity and inclusion was highlighted at the most significant global event