Ghetto Film School Brings Up The Future of Film In Newly Released PSA

Mar. 24, 2021

Ghetto Film School’s new short film “What’s in a Name” amplifies GFS’s goal to give platforms to people whose stories are not always told and volume to voices often unheard. The film, via agency W+K NY, edited by Aika Miyake and produced by Bryght Young Things, pushes against some of the stereotypes and conventions that society often attributes to creatives and filmmakers of color and what they are (or aren’t) capable of. The film features voice over by Spike Lee and Alfre Woodard, both of whom are involved with the school. Additionally, the students of GFS star in and filmed many of the scenes, reflecting the inclusive force and spirit of the nonprofit. With humble beginnings in the South Bronx, this organization is redefining the future of film by serving thousands of young, multicultural creative talent across the world.

Dan Koo, W+K Art Director, related:

“Nearly all talent and footage featured in this film is either from a student, alumni, or instructor at GFS, and the film was co-directed by GFS alum, Luis G. Santos and Jordan Hall. This was an integral part of grounding GFS’ message throughout the narrative, where they truly do foster the idea of ‘bringing up the future of film’ well beyond their program.”

 

Funmi Adejobi, Copywriter at W+K NY, added:

“Everything you see visually supports the message, from the student breaking through the wall (a nod to how often POC have to break their way into a space), to the dolly shot that references one of Spike Lee’s most iconic techniques."

 

Cut+Run Editor Aika Miyake concluded:

“It was incredible to work with everyone at W+K on this PSA, and to see the work of the students reflected in the message. Their work, and their presence, is the proof of the impact Ghetto Film School is having on the future of film - theirs and ours.”