Grey London Help Tottenham Fans Take:90 After Derby Loss

Grey London Help Tottenham Fans Take:90 After Derby Loss

Dec. 05, 2018

On the back of the London derby between Spurs and Arsenal, Grey London produced a tactical press ad for Police Now’s Take:90 campaign to help console the loser of the North London derby.

The full-page ad appeared next to the match report in Monday’s Evening Standard and was directed at football fans looking to vent frustration at a disappointing match result. The long copy ad takes 90 seconds to read – the length of time it takes for anger to pass – and featured all vernacular and relevant team insights to talk about the process your body goes through as it goes from angry to calm.

Grey London produced different versions for each outcome of the match (win, lose or draw), each one addressing the anger felt by supporters in that particular eventuality.

Tor Garnett, Detective Superintendent and co-founder of Police Now said:

“When you care deeply about something and are disappointed, often anger is sparked – Take:90 is a practical everyday tool to help let anger pass.”

Related News

Feb. 26, 2019

Ad of the Day | Audi brings the Spurs Cockerel to Life in Campaign to Celebrate Sponsorship

The campaign was created by socially-led creative agency We Are Social Sport

Oct. 01, 2018

Fight for the future of oceans is at the heart of new Volvo film for Sky Atlantic, created by Grey London

The Unseen Ocean highlights project to educate the next generation about saving the seas

Sep. 27, 2018

Ad of the Day | Adris Annual Report - A book able to withstand fire and water

This is a message that Adris wanted to convey on the occasion of publishing their latest Annual Report.

Latest News

Mar. 19, 2019

krow creates DFS campaign to celebrate the joy of spring

The commercial, ‘Welcome in Spring’, continues the series of DFS ads to feature Aardman-designed characters

Mar. 18, 2019

FCB Mexico and SMALL Honor World Down Syndrome Day with "Reasons to Celebrate"

Network’s Mexico Office teams up with SMALL and Coordown to highlight the need for equal opportunity