HSBC UAE has launched a hero film “One Step. Endless Possibilities.” to support its new integrated campaign #OneStepCloser.

Feb. 10, 2017

With every new year, comes a familiar sense of determination to embark on a new journey of self-discovery, adventure and purpose, wanting more for yourself and those you love most.  It is an optimistic outlook that simply and surely, starts with a single step. The #OneStepCloser campaign, is a tribute to that one decision that makes all the difference.

The campaign’s launch film follows a young woman as she ambitiously cycles on a demanding solo tour across a myriad of landscapes.  Embracing new experiences along the way, each set-up captures a unique emotion from joy and pain, to determination and peace. The film’s parting message is a powerful reminder that wherever we want to be and whatever we want to achieve, it all starts with that one, important first step.

J. Walter Thompson’s relatable storyline and grounded messaging seeks to evoke the viewer’s celebration of that one small step taken towards achieving the grand goal.  In the current environment of caution and uncertainty, the film pays tribute to fulfilling ambitions via a game of hard-earned inches.  The agency commissioned specially composed music to support the visual and emotional narrative, cheering viewers on to achieve their ambitions for tomorrow.

The online film is an integral component of a full 360-degree campaign that includes print, on-ground activation, digital activation and out-of-home. It is the latest in a portfolio of strategically timed initiatives from HSBC, that demonstrate the bank’s commitment to bringing their consumers’ ambitions to life.