Perrier creates the Cool Hat: a collector's item to quench thirst for the extraordinary when on the hunt for magical creatures

Perrier creates the Cool Hat: a collector's item to quench thirst for the extraordinary when on the hunt for magical creatures

Jun. 24, 2019

Do you know why witch hats have pointy ends? To keep your bottle of PERRIERⓇ cool and quench your thirst for the extraordinary when you’re out exploring and looking for magical creatures! Get your magic wand ready and study up on the best spells: the adventure starts now!

Starting today, thousands of players will take to the streets, armed with their smartphones, in search of magical creatures.... Ready to roam for miles in their quest, they’ll explore real-world neighborhoods and cities to uncover mysterious artifacts, learn how to cast spells, and find legendary animals and iconic characters along the way!

To quench their thirst for the extraordinary and offer them the best conditions for exploring and tracking down magical creatures, PERRIERⓇ is introducing the "PERRIERⓇ Cool Hat": an extraordinarily refreshing wizard's hat to keep your bottle of Perrier ice cold.

The idea is simple: imagine a 27 cm high wizard's hat – you open the tip and, inside, it’s isothermic – the perfect sized space to hold your PERRIERⓇ bottle... and keep it nice and refreshed in the most extraordinary way possible! Fans of wizards and magical universes will be thrilled!

They can win this iconic and ultra-limited series hat through a contest being run on PERRIERⓇ's social media accounts (Facebook, Twitter and Instagram) from 06/24 to 07/19.

An extraordinary object already cult that is aimed at all those in search of the unexpected.

Related News

Apr. 02, 2024

The Terrasse: A Celebration of Perrier's French Spirit and Iconic Elegance

Perrier, the beloved French lifestyle icon brand, announces the launch of its new global campaign, The Terrasse imagined by Ogilvy Paris

Dec. 12, 2022

The Artfor's — Art for More: Artists Save Lives

The #ArtForArmenia charity online auction launched in favor of Insurance foundation for servicemen and Vahe Meliksetyan foundation

Jun. 10, 2022

Madwell Creates New Brand Identity for Trust for Public Land

Madwell was retained for the design assignment in February 2021

Latest News

Jun. 14, 2024

Three UK Celebrates the Power of Belonging to a Connected Network with new Brand Campaign

Three UK unveils its latest brand campaign, highlighting the importance of emotional connection

Jun. 14, 2024

Decathlon Unveils World's First 100% Natural Rubber Wetsuit in Innovative Campaign

New campaign developed by AMV BBDO hacks surf cameras to launch Yulex100