Putting People At The Centre: New Issue Of TWELVE Magazine To Be Accompanied By Podcast Launch

Mar. 23, 2022

The multi-award-winning TWELVE magazine is already on its eighth issue. This edition explores the latest mega-trends which currently have the biggest impact on society, what role humans and their needs play in this, and what it all means for companies and their brands. In the past year, digitalization has fundamentally shaped our existence – and made our daily lives tangibly easier.

Yet despite our technological progress, humankind and its need for physical experiences and real-world interaction continue to be a fundamental driver of progress and continued development. Based on this insight, the guiding theme of this year’s edition of TWELVE is "A human-driven future: How humans are shaping the digital world of tomorrow".

With the human factor taking center stage, the new issue of TWELVE – in the form of a coffee-table magazine – explores the inspiring players, developments, and insights that have helped to shape the Serviceplan Group in the past year.

Prestigious external guest authors who contributed to the current issue in addition to the Serviceplan Group experts include medical ethicist Professor Alena Buyx; CEO s. Oliver Claus-Dietrich Lahrs; Fabrizio Campanella, Global Chief Marketing Officer De'Longhi; best-selling author Tim Leberecht; customer-centricity expert Nancy Rademaker; Matthias Dang and Stephan Schäfer, Co-CEOs of RTL Germany; psychologist and best-selling author Dr. Joseph A. Michelli; political scientist Dr. Emilia Roig; Sister Rosa Maria Dick, Superior General of the Sisters of Mercy, St Vincent de Paul; Stefan Hoechter, Member of the Advisory Board and Managing Director of Adelholzener Alpenquellen; entrepreneur Tijen Onaran; painter Markus Lüpertz; and singer Joy Denalane.

• TWELVE CAST launches on 23 March

In order to explore the themes and theories of the print edition in greater depth, the agency group is launching the brand-new TWELVE CAST, where it welcomes fascinating guests – including guest authors from the TWELVE magazine – and experts from the House of Communication. The Serviceplan Group podcast launches today on 23 March. In the first episode, dedicated to the topic of "New Work", Raphael Gielgen, Future of Work-Life & Learn at Vitra, and Dennis Pfisterer, Managing Partner Saint Elmo’s Brandspace, are guests on the podcast. The host of the new format is Benjamin Majeron, Head of Digital at Serviceplan PR & Content. TWELVE CAST is available on all common podcast platforms including Spotify, Deezer, Amazon Music, and Apple Podcast.

• No TWELVE without art

This year, the magazine's guiding theme is once again reflected in its artistic design. Famed for his iconic wooden sculptures, the internationally successful artist Stephan Balkenhol has made the human form the subject of his life’s work. For the brand-new TWELVE edition, he has created an exclusive artwork of twelve wooden portrait reliefs. Each portrait shows a colleague of the Serviceplan Group and introduces one of the twelve chapters comprising the magazine, as a year is comprised of twelve months.

These 12 individuals were selected by the artist regardless of their age, gender, ethnicity, or length of employment at or position within the agency. Together, they represent the diversity of personalities that make the agency group so special. From summer 2022 onwards, these portraits will be exhibited in the new House of Communication in Munich as an homage to the Serviceplan Group colleagues.

Florian Haller, CEO Serviceplan Group, comments:

"When it comes to innovation, people are still the measure of all things! For this reason, the current issue of TWELVE is dedicated to humankind and our emotions, desires, fantasies and unpredictability. With its unique artistic design courtesy of Stephan Balkenhol and exciting articles from our authors, our eighth edition helps inspire people to take account of the human factor – whether it’s in their corporate strategy, brand management or communication. I am proud that with TWELVE CAST we have brought a podcast series to life, which will allow us to introduce our exciting topics to a wider audience."