"Review Hacking", When Skoda Appears In The Videos Of Its Competitors
Jun. 27, 2022
In France, SKODA is way behind some of the leading automotive constructors such as Peugeot, Renault and Citroen, which share almost half of the market. While these brands are on everyones mind, it’s a bit more complicated for Skoda. So, how to place the new SKODA FABIA on the radar of the French people and make it emerge as a serious alternative to its competitors?
SKODA and Track DDB present "Review Hacking".
A campaign which is based on a phenomenon that has been expanding for years: in the car buying process, 80%* of buyers watch vidéo reviews, demos or opinion vlogs to inform them about the models they are interested in. As SKODA FABIA is not one of these car models, it is not one of these videos either. That’s why SKODA in collaboration with Track DDB has decided to hack the purchasing process by inviting the new SKODA FABIA in videos of star models that generate more traffic.
In partnership with 3 YouTube influencers who are specialized in car reviews, the brand has modified the existing video reviews of 3 competing models: the Renault Clio, the Peugeot 208 and the Citroën C3 and added billboards of the new SKODA FABIA.
This influence and social media campaign is broadcasted on June 27
Related News
Skoda and Proximity Barcelona Launch a Photography Project that Turns Around "Bicycle Face"
Skoda is launching a photography project to redefine the meaning of Bicycle Face
The Less Trunk Space You Have, the More Skoda Gifts
Trunks designed to match the Skoda Fabia's have been specially created by Track DDB to match the rear capacities of competing city cars
Skoda Launches World's First Car with 24 Doors In Live Action "Calendar Car" Giveaway
Calendar Car, from Havas CX, plays on the abundance of innovative storage space in SKODA’s new fully electric car
Latest News
May. 02, 2024
Chili's® Takes Aim at Fast Food by Introducing the Big Smasher Burger as Part of its 3 For Me Menu
Chili's® Grill & Bar sees fast food fans growing frustrated with the rising cost of fast food combo meals
May. 02, 2024
Ketel One Botanical's Ad Stars Want a Peach Bellini and a Summer that Never Ends
The campaign, in partnership with creative agency Alto, encourages consumers to elevate their cocktail experience