"Review Hacking", When Skoda Appears In The Videos Of Its Competitors

Jun. 27, 2022

In France, SKODA is way behind some of the leading automotive constructors such as Peugeot, Renault and Citroen, which share almost half of the market. While these brands are on everyones mind, it’s a bit more complicated for Skoda. So, how to place the new SKODA FABIA on the radar of the French people and make it emerge as a serious alternative to its competitors?

SKODA and Track DDB present "Review Hacking".

A campaign which is based on a phenomenon that has been expanding for years: in the car buying process, 80%* of buyers watch vidéo reviews, demos or opinion vlogs to inform them about the models they are interested in. As SKODA FABIA is not one of these car models, it is not one of these videos either. That’s why SKODA in collaboration with Track DDB has decided to hack the purchasing process by inviting the new SKODA FABIA in videos of star models that generate more traffic.

In partnership with 3 YouTube influencers who are specialized in car reviews, the brand has modified the existing video reviews of 3 competing models: the Renault Clio, the Peugeot 208 and the Citroën C3 and added billboards of the new SKODA FABIA.

This influence and social media campaign is broadcasted on June 27

• Vlog Cars Passion (208)
• Mécanique Sportive (C3)
• Le Billet Auto (Clio)