Rosapark Takes Us Into the Future in Kooky Film About Renewable Energy for GRDF

Rosapark Takes Us Into the Future in Kooky Film About Renewable Energy for GRDF

Sep. 05, 2019

Never has our planet’s ecological situation been as dire as it is today. Despite the sci-fi worlds we see in sci-fi films, the future of our beloved Earth is at stake. That’s why GRDF, France’s gas distribution network and Rosapark are launching a bold, quirky, new campaign to raise awareness among the general public about green gas, a concrete energy solution that will help us transition to a more ecological society. The film sends us into a hypothetical future where a group of wealthy citizens are celebrating their departure as they escape to a safer, presumably cleaner planet.

Because our natural resources aren’t unlimited, and fleeing isn’t a viable solution, many of us still believe in the future of our planet. Today, there are solutions for preserving the environment and GRDF believes in one of them: green gas, a renewable energy produced locally from organic waste. For nearly ten years, GRDF has been committed to supporting farmers and local communities who invest in producing green gas, which allows them to heat, cook and move around, as part of a global approach to protect the planet.

Filmed by British director Nima Nourizadeh, "The Farewell Party" puts green gas at the heart of the discourse and positions it as a real solution of the future. A veteran of ad campaigns and music videos, Nourizadeh has also directed feature films such as "Project X" and "American Ultra", and now brings her colourful, singular and freshly contemporary style to bring us a message full of hope for the future, with an offbeat and original approach.

The campaign begins September 5 online, on GRDF's social networks (Twitter, Facebook, Instagram, YouTube) and via the hashtag #LeGazVertLavenir (#GasForTheFuture) on Twitter. Educational content about green gas will also be promoted on social networks through September 22 boost awareness about the advantages of this energy.

Related News

Sep. 03, 2019

ParionsSport Goes After Expert Gamblers with Rosapark

Like an ode to gamblers, glorified, celebrated as heroes, the two TV films highlight a community of gamblers

Sep. 02, 2019

CLM BBDO and Ubisoft Release "Every Life is a Lesson", New Trailer for Rainbow Six Siege

Learn From Dying In CLM BBDO Paris’ Latest Spot For Ubisoft’s Rainbow Six Siege

May. 31, 2019

Ad of the Day | Rosapark Rolls Out International Campaign for Perrier featuring the Extraordinaire Mona Lisa

Introducing "The Extraordinaire Mona Lisa" by PERRIER®

Latest News

Sep. 19, 2019

Fanta goes "Too Dark" with Halloween Snapchat-led campaign

The activation follows Fanta’s 2018 Halloween campaign

Sep. 19, 2019

Ad of the Day | IRFU and Rothco Help Colour-Blind Rugby Fans "See Green" with Innovative Chrome Extension

IRFU and ROTHCO help colour-blind fans to support the national team at the Rugby World Cup