SSENSE Unboxes Cinematic Style for Anniversary Campaign

SSENSE Unboxes Cinematic Style for Anniversary Campaign

Nov. 21, 2023

SSENSE, a multi-brand retailer based specialising in high end fashion, is celebrating luxury with stunning film and photography from Caravane and Nik Mirus at production company L'ÉLOI.

The campaign spotlights 20 exclusive collaborations with designers curated for the brand’s 20th anniversary SSENSE XX collection. L'ÉLOI's diverse roster was able to cater to SSENSE’s range of needs, as director duo Caravane crafted an original film for the AMIRI M.A. Studio Chair while Nik Mirus provided crisp photography of the entire array of products.

Alluding to the anniversary theme, Caravane’s film opens with an array of moody black candles placed upon a mysterious crate. A luxury take on the concept of unboxing, it builds intrigue as the chair is gradually unveiled. Cinematic lighting plays a pivotal role in establishing such an aura as the chair stands alone in contrasted settings, a sole circle of light in a dark empty room.

Caravane treat the chair as a work of art, centred with exquisite close ups that highlight its distinctive features. In contrast to the directors’ usual use of steady dolly, techno crane, and motion control arms for smooth camera movements, they deliberately opted for a handheld feel to give a more human and imperfect touch.

Caravane commented: 

“With each new creative endeavour, our goal is to generate fresh ideas, dive into uncharted territory, and collaborate with new partners. For our collaboration with SSENSE, we embraced the unknown, allowing our creative instincts to guide us without a fixed destination in mind. Fostering creative freedom for collaborators rather than dictating every aspect was a core principle, paving the way for the discovery of many new and compelling ideas!”

Related News

May. 16, 2024

L'ÉLOI Announces Major Roster Expansion

23 artists are now represented, all featured on the production studio’s redesigned website

Apr. 25, 2024

L'ÉLOI Welcomes Photographer and Director Duo Jodi+Alex to its Ranks

The pair are known for their stylish flair, colourful visuals, and creative direction

Mar. 12, 2024

Filmmaker and Photographer Gerardo Alcaine Joins the L'ÉLOI Roster

The director and photographer has collaborated with notable brands including Amazon, Olay, Little Burgundy, Shoppers Drug Mart and Dynamite

Latest News

Jul. 19, 2024

Samsung Galaxy and Cheil Launch ShotControl AI Performance Tool for the Dutch 3x3 Basketball Team

To provide the Dutch Olympics team with an edge, Cheil conceived and developed ShotControl

Jul. 19, 2024

Creative Marketing Company John McNeil Studio Launched a new Ad Spot for Client Five9

New ad campaign for Five9 features Max Homa and Effortless Five9 Iron