The Future of Your Children? New Campaign for International Day for the Elimination of Violence Against Women

The Future of Your Children? New Campaign for International Day for the Elimination of Violence Against Women

Nov. 28, 2022

Every year, 13 women in Israel are murdered by their partner and thousands more are living every day in a violent relationship. In most of these cases, children are left without their parents.

Publicis Groupe Israel worked with NAAMAT, an organization part of the Israel workers union that creates shelters for women in danger all over the country, to launch a campaign to raise awareness of this issue as part of International Elimination of Violence Against Women Day.

The insight was: women who live in a violent relationship often think about the future of their children.

This led to a very strong and shocking TV spot under the message:

“You can plan who will take care of your kids or you can plan how you can get out of a violent relationship”

The campaign started with a series of print advertisements in newspapers across the country where we posed these disruptive and curiosity-evoking questions:

“Your mother or your sister?”, “Your parents or your brother?” “Your best friends or your aunt?”

A QR code was placed at the bottom of every ad and linked out to the video on YouTube.

The combination of the bright insight and intense video made a strong impact through social media with thousands of impressions and discussions, putting NAAMAT at the fore front of the war against violence against women.

Related News

Dec. 12, 2022

Samsung Launched the Second Wave of their Generation Z Targeted Campaign

GALAXY Buds2 PRO headphones and Galaxy Watch5 smartwatches, returns to target the Generation Z consumers

Dec. 12, 2022

Israel's Largest Delivery Brands new Campaign Showcasing Their new Retail Delivery Feature

Publicis Groupe Israel launched new campaign for largest delivery service in Israel/Europe

Nov. 29, 2022

Publicis Groupe Israel Shines a New Light on the Word "Terrorism"

International Day for the Elimination of Violence against Women coincides with a unique time in Israel

Latest News

Mar. 21, 2023

Havas Unveils Havas Play, a new Global Network that will Earn Consumers' Attention

Worldwide launch of Havas Play consolidates the network’s expertise in music, sports, gaming, and other areas of fan activation

Mar. 21, 2023

See it. Say it. Ignore it. Quiet Storm Highlights the Women’s Equality Party Campaign Against Misogyny in the Police

The campaign satirises the famous "See it. Say it. Sorted" campaign