Vinted Keep the Pre-Loved Movement Going in New Campaign

Nov. 06, 2023

The pre-loved clothes movement has grown in size and popularity over the past few years, with savvy consumers valuing sustainability and financial benefits over mass produced fast fashion. And the chance to uncover vintage treasures!

Online marketplace Vinted have launched "Move The World", a TV campaign running in France which champions the buyers and the sellers of the pre-loved movement. The consumers who pay no heed to geographical boundaries, but celebrate the financial and environmental benefits of being part of the movement bringing about a shift in the way in which we value fashion. The new campaign aims to celebrate and inspire others to keep the movement going.

Directed by Pierre Davy through international production studio HAMLET, the two charming 30” spots demonstrate the effortless journey clothes and accessories make from being bought and sold on Vinted, and the new lease of life being part of the pre-loved movement gives them.

Pierre Davy, Director commented:

"Through these films, I aimed to create the illusion of a continuous journey based on the concept of transmission, exchange, and sharing. My objective was to accentuate this idea by emphasizing the connection that links one person to another, namely: the object. To achieve this, I preferred to work with smooth and natural camera movements without losing the authenticity of our characters."

 

The spots will be running on TV in France until middle of December.