Virtuo launches its new brand platform with 84.Paris

Oct. 18, 2018

After winning mobile-based car rental agency Virtuo in a pitch this past May, independent Parisian agency 84.Paris is excited to launch the application’s new communication strategy. The app, a revolutionary car rental start-up that allows users to reserve and access their car conveniently by phone, is highly acclaimed by users and an Editor’s Pick in the Apple Store. For the new brand platform, 84.Paris came up with a series of digital activations that highlight the fact that Virtuo is more than just a service - it’s the starting point for adventure.

A new generation of car rental

In rethinking Virtuo’s brand platform, the teams at 84.Paris chose to go beyond the brand’s impeccable service and focus on experience. Given the freedom and flexibility the app offers, Virtuo offers more than convenience, it provides the opportunity for adventure.

Nicolas Camillini, head of Strategy at 84.Paris, declared:

"More than a service, Virtuo is the promise of a unique experience. For this campaign, the challenge was twofold: generate notoriety, while explaining the functions that Virtuo brings to a sector where traditional actors have a tendency to look a lot alike. We chose to talk about Virtuo’s service and experiences through short life moments, like what you see in Instagram stories. This allows us to then insert ourselves more easily into the flow of prospective customers, by presenting them with what they can experience with Virtuo. Virtuo is a 100% mobile premium service, as well as a promise of incomparable experiences, a way to fully life: take off on the spur of the moment, escape and discover new horizons. The car is not just an object, it’s a place where we can live unique moments alone or with other passengers.”

 

A 100% digital strategy

As a completely paperless, 100% mobile-based brand, Virtuo has aligned itself with digital, creative and media codes in order to emerge and build its brand communication in a singular fashion. 84.Paris will relay the brand’s messaging through the end of the year through photos, gifs and short films, which put forward the unique life moments Virtuo offers in a way mobile users can relate.

Olivier and Hervé Bienaimé, co-presidents and Creative Directors of 84.Paris, explain:

“Virtuo is a serious and qualitative service, but that doesn’t prevent it from having character. Each speaking engagement was thought of as a print or creation which evokes Virtuo’s spirit and appeals to our emotion.”

 

Thibault Chassagne, co-founder of Virtuo, adds:

“Virtuo is an innovative actor at the border between the worlds of mobility and travel, two sectors where brand building is more than an irreproachable service, which is a sine qua non condition of success. That’s why Virtuo chose to count on 84.Paris’s know-how to construct a brand platform in tune with our clients and our ambitions as a global actor.”

 

Two first films of 16s and 45s will be unveiled on Facebook on October 18. The other content will be released between now and the end of the year on other social media: Twitter, Instagram and LinkedIn.