"Which Donut will win the election?" asks Dunkin' Donuts in cheeky 'Snack Election' campaign

"Which Donut will win the election?" asks Dunkin' Donuts in cheeky 'Snack Election' campaign

Jun. 08, 2017

Dunkin’ Donuts is aiming to lighten the mood whatever the political outcome of today’s General Election Day (June 8) with its latest UK campaign, ‘The Snack Election’.

The campaign, created by The Martin Agency London, revolves around an alternative public vote, this one around four potential new donuts, one of which will end up going on sale.

The four donuts up for election are The Blue Donut, The Red Donut, The Green Donut and The Orange Donut (sound familiar?).

Executed in political campaign style, ‘The Snack Election’ is being held across social media and outdoor on the same day as The General Election.

A lead poster declares: ‘June 8th. Which donut has your vote?’. This is also appearing on an AdVan touring London today on which a second poster asks: ‘Which donut will win the election?’

Other social media executions campaign for a specific colour. There is also an online voting poll open on Facebook for voting day.

Stephanie Hobart of The Martin Agency London Said:  

“With 24/7 media coverage and split opinions, Voting Day can get a little tense. So inspired by this year’s Snap Election, which took so many people by surprise, Dunkin’ Donuts is having a ‘Snack Election’ to lighten the nation’s mood.”


Dan Fisher, ECD of The Martin Agency London, added:

"Any parallels with the other election taking place on June 8th are entirely coincidental and in no way are we inferring that the leaders of all the country’s political parties are donuts. Not at all. Not even in the slightest."

Related News

Dec. 03, 2018

The Martin Agency Announces GEICO Group Account Director

Group Strategy Director Matt Mattox to lead account

Feb. 08, 2018

Ad of the Day | GEICO pre-roll ads have taken on a new life

The Martin Agency and Geico managed to cram more fun, information and branding into 15-seconds

Dec. 18, 2017

Martin London and UK Climate Change Activists, Plan B, Have a Disappointing Christmas Gift for Theresa May

Stills of the globes were captured by the award-winning, internationally acclaimed photographer, James Day.

Latest News

Jan. 27, 2020

Polestar Buries Combustion Engine in Latest Ad

The ad was launched in Sweden's biggest magazines and will end up buried as outdoor units in the Stockholm subway

Jan. 24, 2020

Courage Triumphs over Fear in Empowering Allianz Leagues' Campaign

It builds on Allianz's "We Cover Courage" campaign and will be part of a broader nationwide advertising campaign